BETHLEHEM, PA—The National Association of Colleges and Employers (NACE) is developing professional standards for university relations and recruiting.

The project, under way since July 2012 through the NACE Foundation, will provide university relations and recruiting professionals with standards that encompass practices for a sound program, necessary experiences for program managers and recruiters, and ways to assess the effectiveness and efficiency of the university relations and recruiting function.

“The standards will give university recruiting professionals a road map to recruiting excellence. Organizations that are engaged or want to engage in university recruiting will now have clear direction for achieving results,” says Marilyn Mackes, NACE executive director.

The standards will be supported with quantifiable metrics and qualitative measures to enable university recruiting professionals to gauge whether a standard has been met and to what degree.

NACE expects to unveil the standards at its annual conference in June 2013.