NACE Excellence Awards 2005
Best Practice or Program—Information Resources for Students: Employer
“Fetch”—T-Mobile
During the Spring of 2004, T-Mobile changed the way it handles staffing by launching a nationwide college recruiting program.
T-Mobile created collateral materials that are handed out to students at college job fairs, and college job fair giveaways (bouncing, barking, light-up balls). The theme—which features a dog named “Fetch”—is unique and easily identified by the target audience, and the pictures and copy speak to college students. Students can access information on the T-mobile web site.
T-Mobile’s college recruiting program uses many recognizable branded materials that, while consistent with the look and feel of its product branding, is specifically directed at college students.
