For several years, Vanguard has explored the possibility of going paperless in its college recruiting program to address several challenges associated with accepting paper resumes....more
As dynamic as websites can be, they are no replacement for the student/counselor relationship. This column focuses on tools that allow for increased engagement from a distance....more
The “average” career services office boasts more than 2,300 square feet, according to results of NACE’s 2011-12 Career Services Benchmark Survey, but most survey respondents reported facilities that are far less palatial: In fact, the median square footage reported was 1,200 square feet....more
Career centers are institutions with enrollments of 10,000+ have cut back on many of the services they provide students, according to results of NACE’s 2011-12 Career Services Benchmark Survey. ...more
Due to the economy and subsequent budget cuts, career centers are struggling to meet the increased demand for their services from students and alumni. ...more
What are we, as career center professionals, doing to keep our technology current?...more
The days of counselors and students being forced to be in the same room to interact are long gone. Tech tools that support distance engagement are abundant, inexpensive, and easy to use....more
Career centers that take an integrated approach to their social media efforts, creating and distributing content that is well-synchronized with other communications and marketing efforts, are seeing better results in terms of constituent engagement via social media. That’s what the preliminary results of Eva Kubu’s Social Media Best Practices survey of career centers is showing....more
Website analytics tools can provide insights into data that you may have never considered. Douglas Lee Miller, new media manager at DePaul University, says that the best approach after connecting an analytics program to your site is to first sit back and learn.
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An effective employer relations program has four key steps, according to Christian Garcia, director of the University of Miami’s Toppel Career Center and a presenter at the NACE 2011 Conference on the topic of business development strategies for employer relations programs....more