Bringing Sexy Back: How Traditional Companies Can Attract Innovative, Entrepreneurial Student Talent
- What is it that younger generations find appealing in the workplace? - How can larger, more traditional companies appeal to entrepreneurial students who would otherwise be interested in working at startups, or companies like Google (my alma!), thereby injecting entrepreneurial talent and innovation into their organizations? - What do traditional companies need to change in order to accommodate entrepreneurial talent? - Which aspects of employment branding are a waste? - What are some of the most effective ways that we have seen large corporations brand themselves toward students, and how did they do so in a cost-effective manner?
Sponsored by IBM Corporation
University Relations & Recruiting
Elizabeth Wessel, WayUp, Inc.