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Track: Assessment, Accountability, & Metrics

Career Services Competencies

Track: Assessment, Accountability, & Metrics
Level: All
Program Format: Traditional
Audience: College
Get an introduction to the NACE Career Services Professional Competencies for Practitioners, designed to articulate the knowledge and skills required in diverse career services roles. Learn how the competencies might be used for individual and staff development initiatives and get an overview of the key function and core competency areas. You’ll also get examples of how professional development activities related to specific core competencies can be developed and implemented, and learn about the relationship of the professional competencies to the NACE Professional Standards.
Presenters: Sam Ratcliffe and Laura Melius, NACE Career Services Competencies Committee 

Career Services Success Story: A Strategic View

Track: Assessment, Accountability, & Metrics
Level: Intermediate
Program Format: Traditional
Audience: College
Career services offices are increasingly under scrutiny in terms of graduate outcomes, including employment and related activities. An argument can be made that outcomes are institutional, reflecting multiple variables, but how can you demonstrate that your programs and services successfully contribute to those outcomes without being held accountable for them? And how can you provide evidence that best demonstrates how career services contributes strategically to institutional goals and priorities? Take part to learn how; gain insight into what stakeholders value in annual reports, and get suggestions for new reporting models that may be more effective in relating the career services success story.
Presenter: Sam Ratcliffe, Virginia Miltary Institute 

First Destination Surveys: An Emerging Framework and National Standards

Track: Assessment, Accountability, & Metrics
Level: All
Program Format: Traditional
Audience: College
Accountability in the area of graduating student career outcomes is here to stay. Join the discussion concerning NACE's efforts to date in developing national standards for collecting and disseminating these important data. You will have the opportunity to provide insight and suggestions to the final set of standards and guidelines the association plans to release later this year.
Presenters: NACE First Destination Task Force 

How to Build a Business Case With Data

Track: Assessment, Accountability, & Metrics
Level: Advanced
Program Format: Traditional
Audience: Employer
How does Intel know that its intern program is its best large hiring channel for college graduates? Because staff have created a strong business case using data in the areas of employee performance, retention, patent activity, and diversity to demonstrate its value within Intel’s work force. This business case is now used to drive commitment and support for the program. Learn how Intel did it—and how you can do it too!
Presenter: Burke Walls, Intel 

Launch Your Great Idea Using Strategic Planning and Assessment Data

Track: Assessment, Accountability, & Metrics
Level: Intermediate
Program Format: SMARTtalks
Audience: College
Do you have a great idea that needs institutional support? Hear about two innovative programs at the University of Tennessee and the step-by-step approach taken to get them off the ground using strategic planning and assessment data. A portion of this workshop will be interactive, and you are encouraged to bring sample assessment data, strategic goals, or current ideas for implementation. You’ll identify methods for incorporating your institution’s assessment data and strategic goals into potential models for getting your own “great ideas” off the ground.
Presenters: Russ Coughenour and Shawna Hembree, University of Tenneseee 

Learning Outcomes Assessment: Step by Step

Track: Assessment, Accountability, & Metrics
Level: Advanced
Program Format: Traditional
Audience: College
Get step-by-step guidance in designing learning outcomes assessments for your unique career interventions. Using a learning framework, you will learn how to assess learning and use results to inform practice. Start now to assess the true impact of your services and programs.
Presenters: Gail Rooney and Julia Panke Makela, University of Illinois at Urbana-Champaign  

Metrics Don't Lie But Liars Do Use Metrics

Track: Assessment, Accountability, & Metrics
Level: Intermediate
Program Format: Traditional
Audience: Employer
Applicant tracking systems rarely track the source of the applicants accurately. Learn about some of the myths surrounding why it is important for employers to know, with certainty, the source of each of their applicants and how you can and should track those sources.
Presenter: Steven Rothberg, CollegeRecruiter.com 

The One-Day Assessment Retreat Solution

Track: Assessment, Accountability, & Metrics
Level: Advanced
Program Format: Traditional
Audience: College
Dread the thought of assessment? Learn how the University of Georgia solved this dilemma with a one-day retreat to replace negative feelings with positive, and align staff focus with student engagement, customer satisfaction, and departmental effectiveness. Learn how to go beyond the typical “semester survey,” leverage technology, and close the loop by taking action on assessment results to add value to your office.
Presenters: Scott Williams and Holly Getchell, University of Georgia 

Professional Standards for University Relations and Recruiting

Track: Assessment, Accountability, & Metrics
Level: All
Program Format: Traditional
Audience: Employer
Get an overview of NACE’s Professional Standards for University Relations and Recruiting—the first standards specifically for those in university recruiting. Developed through the NACE Foundation, these standards give you a framework for building and evaluating your program.
Presenter: Jeff Goodman 

Using Metrics to Drive University Relations Decisions

Track: Assessment, Accountability, & Metrics
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
Discuss and explore the use and analysis of metrics to make modifications or changes to your organization’s university relations program. Find out how three companies select key schools for recruiting, assess the quality of hire, and use data to drive university recruiting decisions.
Presenters: John Flato, Universum; Amy Wilson, Medtronic; Tarek Sharaf, Prudential;
and Wayne Finger, Schlumberger 

Using Metrics to Evaluate Your Program: A PwC Case Study

Track: Assessment, Accountability, & Metrics
Level: Advanced
Program Format: Traditional
Audience: Employer
Compelling data prove the value of a program or initiative and differentiate your efforts from those of your competitors. Explore how PwC uses metrics to evaluate its campus recruiting program and how you can apply metrics to yours. Examine strategy, challenges, and best practices for identifying, tracking, understanding, and using metrics to evaluate your program.
Presenter: Alexa Hamill, PwC US 

Track: Branding & Marketing

.JOBS, The SEO Hotshot: Multiple Domain Recruiting

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
Search engine optimization is a powerful tool that you can use to guide traffic to your job openings and help supplement your brand. Job seekers now rely on the search results of their individual queries to find employment. This means if your jobs aren't being properly optimized for search engines, you may be missing out on valuable candidate traffic. Hundreds of employers have invested in building out the .JOBS top level domain to increase the SEO of their jobs. Delve into SEO techniques and how to use them to increase rankings and improve candidate traffic, find out about top-level domains, and look at how some companies have significantly improved their traffic, built their online presence, and showcased their employer brand and hiring initiatives.
Presenter: Nancy Holland, DirectEmployers Association 

Brand to Win: Tactics to Outbrand Your Competition

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
Take away your company logo? Do you still have a competitive collegiate brand? In today's market, it's not enough to say your organization is a great place to work. Through examples, we will discuss specific branding tactics, with data to support why they are essential components of an effective employment brand. Find out how to push your brand beyond the job description and company culture, and learn how to position your industry, organization, and opportunities for students in a variety of ways. You’ll also learn how to differentiate your collegiate employment brand from your “regular” employment brand. You’ll cover the brand development and promotion process, from concept to execution, and learn how to tell your story better than your competition tells theirs.
Presenters: Nathan Lippe and Patrick Moye, CareerRookie.com/CareerBuilder.com 

Building an Employer Brand Strategy That Lasts

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
Recruitment campaigns come and go, but how do you build an employer brand strategy that lasts and differentiates your company from your competition? Learn best practices, and walk through the steps of how a great employer brand is built, including developing an EVP, building a strategy from your EVP, and carrying your brand through various channels.
Presenter: Robert Kessler, Enterprise 

Career Centers in the Spotlight: Maximizing & Managing Media Exposure

Track: Branding & Marketing
Level: Advanced
Program Format: Traditional
Audience: College
In today’s economic climate, interest in the return-on-investment of post-secondary education is on the rise—and career centers are in the media spotlight. While each institution has its own media relations policies, media inquiries regarding post-graduation outcomes, particularly employment outcomes, and job market trends are customarily forwarded to career center staff for input. Given that there are inherent benefits and risks associated with media exposure, how can we not only respond to inquiries, but become more proactive in telling our story and demonstrating the value of our services, and better align ourselves with institutional priorities and key messaging strategies? Learn the “nuts and bolts” of managing your career center’s media exposure, explore best practices, and receive practical advice for leveraging your relationship with the media relations team at your institution.
Presenter: Evangeline Kubu, Princeton University 

Connecting Students With Online Career Tools

Track: Branding & Marketing
Level: New to the profession
Program Format: Traditional
Audience: College
You’ve got the best online career tools that your budget can afford—now how do you get your students to use them? Find out how to increase student use and engagement. You’ll discover how the presenters built a “Virtual Career Center,” get marketing and branding tips, and learn some HTML tricks, plus find out how to engage faculty and build career tools into existing curriculum.
Presenters: Adrianne Bradford, Megan O'Rourke, Michelle Lopez-Mullins, and William Jones, University of Maryland, College Park 

Creating Connections to Diverse Student Talent Circles

Track: Branding & Marketing
Level: Intermediate
Program Format: Peer-to-Peer
Audience: Employer
Examine best practices around incorporating effective diversity outreach tactics into corporate university recruitment strategies. Industry reps will discuss various approaches to reaching a diverse student audience (including underrepresented minority, women, LGBT, disabled student members) and offer different perspectives from a tech and business recruitment standpoint. A career center representative will share feedback on employer activities and events that resonate with students from diverse backgrounds. Panelists will share their experiences and advice related to building successful partnerships with the students, including how these tactics relate to overall efforts to recruit and retain more diverse talent into the workplace.
Presenters: Alicia Schetter Montesa, VMware; Bridgette Dean, EMC Corporation; Jeannette Buntin, Bentley University; DiOnetta Jones, Massachusetts Institute of Technology; and panel 

The Dragon, the Tigers, and the Talent Market: A “Back Then, Right Now, and Tomorrow” Perspective

Track: Branding & Marketing
Level: Advanced
Program Format: Traditional
Audience: Employer
Join this workshop to understand why you need to develop your employer brand and how you can start your work in this field, globally and locally. Employer branding is a vital management tool for every organization. From the shortage of skilled labor to the need to deliver more with fewer resources, companies can no longer avoid dealing with the way they are perceived as an employer.
Presenter: Rachele Focardi, Universum 

Effectively Using Mobile Technologies

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
Mobile technologies and social media are linked together, and integration is critical to driving maximum results. Learn how mobile is fast becoming the standard, find out how mobile integrates into social media, and how to track and measure your results. Take part to find out how to ensure your recruiting process is leading edge.
Presenters: Lindsay Stanton, Job Search Television Network; and Jay Floersch, PeopleScout Inc. 

Limitless Opportunities for Student Engagement

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: College
Twitter, Facebook, Pinterest, Instagram, LinkedIn, YouTube, Foursquare, blogs: How can you use these platforms to reach your students? NYU’s #iamlimitless cross-platform social media campaign encouraged students across the world to share their global career stories, while inspiring their peers to use the vast career development resources available to them. Get an overview of how staff conceptualized and implemented the initiative, and learn how you can adapt it for your school.
Presenters: Heather Tranen and Sneh Kadakia, New York University 

Mobile Career Services: The Next Frontier in Student Engagement

Track: Branding & Marketing
Level: Intermediate
Program Format: Peer-to-Peer
Audience: College
Want to reach students? The mobile web is where you need to be: Nearly 60 percent of college students use smartphones, and an increasing percentage are using them to access web resources from mobile devices. Before you launch your own mobile initiative, learn from this panel of experts about trends, adoption, and user behavior, and find out how key technologies—geolocation, APIs, and social media—impact the mobile experience.
Presenters: Janet Sun, ConnectEDU; Doug Miller, DePaul University; and Harold Bell, Spelman College 

Setting Standards for the Candidate Experience

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
More than 60 companies have been acknowledged for designing recruiting practices to improve their candidate experiences: Get detailed feedback from 30,000 candidates at these companies about how they were treated. Get best practices, learn how candidates perceived efforts (and how that matches up with employer claims), identify critical components for a positive candidate experience, and learn how to measure the cost of improving the candidate experience.
Presenter: Gerry Crispin, CareerXroads 

Social Media and College Recruits: Bring an “A Game”

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
Intel Corporation, an early adopter of social media and new technologies, shares insight into how to use social media in the college recruiting space. Learn about the research that contributed to plan development, critical components of the strategy, and key lessons learned. You’ll also learn how Intel was able to influence its college relationship managers to get online and active with their student audience, and find out about the ROI for its social media.
Presenter: Tiffany Peery, Intel Corporation 

Stop Social Media Insanity

Track: Branding & Marketing
Level: Intermediate
Program Format: Deep Dive
Audience: College
Does the topic of social media exhaust you? Facebook, Twitter, LinkedIn, YouTube, blogs, Pinterest , and more—are they a blur? Learn how you can use social media to engage your students in a meaningful way without exhausting your staff’s time and energy. Review your options, and develop a “phase 1” strategy, and learn how to leverage the momentum and tools to determine what belongs in phase 2. You’ll also learn how to use all your social media tools so that they speak to each other and to your audience.
Presenters: Erin Sullivan, Wellesley College; and Bryn Johnson, Bryn Johnson Consulting 

Telling Your Story on the Personal, Portable and Visual Web

Track: Branding & Marketing
Level: Intermediate
Program Format: Traditional
Audience: Employer
To say that Millennials have an attachment to technology is an understatement—as the first generation to grow up with the Internet and mobile phones, technology and visual communications dominate nearly every aspect of their lives. And thus, it’s increasingly essential that employers and universities embrace emerging media and utilize visual communications to better tell their story and engage their target audience. This fun and informative session will show firsthand on how organizations are embracing emerging media and utilizing content especially video and visual communication to better tell their story and strengthen their employer brand.
Presenters: Kasey Sixt, CKR Interactive

What's Driving the Next Wave of Talent?

Track: Branding & Marketing
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
How can your organization compete? What motivates today’s students? Countless research studies show that students seek companies that offer autonomy, the chance for professional mastery, and purpose. Take part to discuss how you and your organization can successfully respond to these spectacular changes, and learn how to effectively market your organization to students.
Presenter: Sue Keever Watts, The Keever Group 

Track: Coaching & Counseling

Access to Employment: A Model for Assisting Disabled Students With Finding Employment

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
A college graduate with a disability is much more likely to be unemployed than a nondisabled peer. Career counselors are often not prepared to handle the challenging issues that students with disabilities have in finding employment. Take part to get a model for working with disabled students that uses a team-based approach and emphasizes advocacy, feedback, knowledge of disabilities, and partnerships with employers. Presenters will share creative strategies they have used to increase the success rate of students attaining internships and full-time employment. You’ll learn strategies for collaborating with professionals both inside and outside the college campus and get sample scripts for coaching students on disclosing their disabilities.
Presenters: Diane Ciarletta, Marci Shaffer, and Veronica Porter, Northeastern University 

Appreciative Inquiry: Bring Out the Best in Your Students, Staff, and Services

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Get out of problem-solving and into positive solutions. Appreciative Inquiry provides a positive frame for viewing organizations and individuals. Learn practical techniques for applying AI techniques to enhance your students' career planning, your services to students, and your office morale.
Presenter: Kate Brooks, University of Texas – Austin 

Blending High Tech and High Touch to Reach Online Student Veterans

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Find out how Ashford University uses collaboration and technology to reach and serve student veterans. Get examples of high-tech/high-touch initiatives, including webinars, to coach student vets on career research, goal setting, skill identification, and the job search. You’ll also get a step-by-step webinar development and presentation guide, and learn about Ashford’s Facebook page for student vets.
Presenters: Chad Lozier and Shaylah Bishop, Ashford University 

College to Career: Connect or Disconnect

Track: Coaching & Counseling
Level: All
Program Format: Traditional
Audience: College
The academic path chosen by students can have a significant impact on their early job prospects. Why do students choose a particular academic path? How much consideration is given to career planning as part of this decision, and how does the decision impact what students expect and want from an employer? Take a look at student behavior as it relates to academic choice—and, ultimately, career options—with insights and analysis drawn from NACE’s 2013 Student Survey.
Presenter: Edwin Koc, NACE 

Engaging Freshmen in Career Development

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Engaging students early in the career development process not only benefits students' career planning, but also creates stronger candidates upon graduation. Explore the unique ways in which the University of Pittsburgh uses the career services and first-year experience offices to engage new students through relevant programming, one-on-one attention, and targeted marketing, driving freshman attendance at career fairs up by more than 30 percent. You’ll get examples, learn about effective and collaborative career programming, and find out how to involve employers in programming for first-year students. You’ll also get assessment strategies related to career programming for first-year students.
Presenter: Cheryl Finlay, University of Pittsburgh 

A Framework for Job-Search Success and Earlier Career Engagement

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Recognizing that a disproportionate amount of clients were first-time users in the fall of their senior year, career center staff shifted programming to help student gain clarity around career interests earlier in their college careers. The result was “iPlan,” a tool designed to help students—especially first- and second-year students—understand the importance of developing their professional story, career community, and presentation skills. Take part to learn the iPlan framework and how to engage students early in their college careers. You’ll be challenged to think about how students perceive career services and why they may not connect early, and learn creative and cost-effective ways to expose students to employers and alumni to expand their professional community and better develop their career story.
Presenters: Genevieve Harclerode and Lynne Sebille-White, University of Michigan 

It’s a Small World: Religion@Work

Track: Coaching & Counseling
Level: Intermediate
Program Format: Peer-to-Peer
Audience: College
Often taken for granted in the university and work worlds, seemingly simple and innocuous things like handshakes, meetings over coffee, and casual Fridays can create uncomfortable religious and/or social dilemmas for Buddhist, Hindu, Mormon, Muslim, Orthodox Jewish, Sikh, and other religious adherents. Presented through the prism of adherents of the Christian, Muslim, and Jewish faiths, this interactive peer-to-peer session will expand your knowledge and respect for religious diversity by exploring many of the challenges that religious adherents face in the workplace. Get practical strategies and effective coaching techniques to help prepare religious students navigate those challenges successfully. Presenters: Chaim Shapiro, Touro College; Michael Gutmann, Yeshiva University; Aisha Ghori, Chicago School of Professional Psychology; Denise Hopkins and Michelle Kyriakides, St. John’s University 

LGBTQ Career Advice: What You Want to Know

Track: Coaching & Counseling
Level: New to the profession
Program Format: SMARTtalks
Audience: College
Join a fast-paced workshop to share best practices for advising LGBTQ students,  including how to advise students on coming out on the resume and in the interview, online resources, terminology, campus programming, and state-specific laws for hiring/firing based on sexuality/gender identity. We’ll also discuss what progressive employers are doing to recruit and support this group. Come prepared to ask questions, share knowledge, and engage in open discussions.
Presenter: Barbara Zerillo, Clark University 

Motivating Your Students to Get on the Ball

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Recent research found that a major stumbling block in career counselor effectiveness is student motivation to take advantage of services and drive their own careers. Discuss the origin of motivational issues and specific techniques to ensure that students succeed, so you succeed. Learn where poor usage of career centers originates; the difference between extrinsic and intrinsic motivation; and how to leverage students' intrinsic motivation through peer influence, one-on-one meetings, family outreach, competitions, success story marketing, and integration. You’ll be able to leverage the tactics you learn to increase student use of your services and enhance your center’s reputation not only among students, but also faculty and administrators.
Presenters: Alexandra Levit and Madeleine Slutsky, Career Advisory Board 

Overcome Obstacles to Better Serve International Students

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
Career services practitioners must become more knowledge in international student employment options and adapt programs and services to the unique needs of this student population. Find out how one university delivers specialized programs and services. You’ll learn about a customized career services guidebook, specialized workshop content, speaker series, online tools, targeted communications, collateral material, and engagement with international alumni, employers, and international student services. Get the basics for creating a welcoming office environment, techniques to better engage international students in dialogue, and ongoing cultural training for career services staff.
Presenters: Sheri Ispir and Maureen Dumas, Johnson & Wales University 

U.S. 101: Addressing International Student Needs From a Student, Staff, and System Approach

Track: Coaching & Counseling
Level: New to the profession
Program Format: Traditional
Audience: College
Grounded in the presenters' experience in establishing and teaching an acculturation class for international students at the Wharton School of the University of Pennsylvania and the Carey Business School at Johns Hopkins University, this workshop offers best practices in advising international students. You’ll gain an understanding of international students' concerns related to their cultural transitions and career development, and learn strategies to assist students in gaining confidence, reflecting on their values, building professional skills, and setting realistic job-search expectations. You’ll also get tips for using or advocating for university-wide resources for international students.
Presenters: Laura Arthur and Jessica Glazer, Johns Hopkins University 

Wrap Around Support for First-Generation College Students

Track: Coaching & Counseling
Level: Intermediate
Program Format: Traditional
Audience: College
There is a fundamental correlation between overall graduation rates and the success of first-generation students, but these students are 40 percent more likely to drop out than their peers. Find out how career services can address this issue, supporting faculty, staff, and students. Learn about GenerationMerr1mack (G-1)—a first-generation college student-focused program led by first-generation college student leaders, staff, faculty and alumni. These individuals serve as program coordinators, session facilitators, and G-1 mentors, providing participants with positive peer mentor connections and exposure to academic and career decision-making, experiential learning, and other resources. Get an overview of the initiative, including research and program planning; campus stakeholders; assessment data; and participant feedback. Discuss how to implement a similar initiative, gain better understanding of how to use program data to gauge retention rates, and learn how to identify and work effectively with key stakeholders.
Presenter: Heather Maietta, Merrimack College 

Track: Internships/Early Identification

Building a University-Wide Internship Council

Track: Internships/Early Identification
Level: Intermediate
Program Format: SMARTtalks
Audience: College
Learn about LSU’s Internship Council and get a model for facilitating internships on your campus. You’ll learn how to facilitate university faculty and staff collaborations and foster communications across disciplines to facilitate internships, explore ways to implement a similar model at your school, and gain tools on how to identify key partners. You’ll also find out how to articulate to campus partners their stake with regards to internships, identify areas of growth, and gain perspective on the importance of educating from a 360-degree perspective: students, employers, and faculty and staff.
Presenter: Kayla Lato, Louisiana State University 

Classroom to Internship: Making the Connection

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: College
Looking for new ideas or approaches to invigorate your current career course? Take a look at MIT’s Freshman/Alumni Summer Internship Program (F/ASIP), a hybrid internship program and graded course that guides freshmen through career exploration, the internship search process, and the internship itself. Find out about essential program components, how to incorporate employer and alumni engagement to complement course curriculum, how to evaluate student outcomes, and how to promote program effectiveness to stakeholders. You’ll get best practices to help you re-engineer your career course.
Presenters: Tamara Menghi and Christina Henry, MIT 

Converting Interns to Success at Macy's

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: Employer
Find out how to increase engagement in and professionalism of your internship program to spur a higher conversion rate. Macy's hired more than 300 interns in 2011, with more than 85 percent of those interns being eligible for full-time offers at the conclusion of the internship. Learn the successful special initiatives and curriculum plans that drove to these outstanding results. You’ll also find out how to manage and keep interns engaged who are located in across the country and how to drive intern performance success across different business units and career paths. Get tips and tricks on how to build curriculum for interns that are engaging, challenging, and fun.
Presenters: Anne Voller and Lindsey Nelsen, Macy's, Inc. 

Developing and Implementing an International Internship Program for Undergraduate Students: The Global Fellows Experience

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: College
Learn about USC’s Pacific Rim internship program for undergraduates. Find out how to use institutional resources to support global internship programs; learn best practices for developing and maintaining international internships; review the timing and process for identifying and selecting student ambassadors; discuss monetary sources for cultural exploration; examine the assessment and evaluation of the student and employer experience; and hear success stories of past Global Fellows.
Presenters: Lauren Opgenorth and Erika Rodriguez, University of Southern California 

Early Engagement: The New Rules for Recruiting Success

Track: Internships/Early Identification
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
Take a deep dive into best practices for engagement and recruitment of high achievers and get building blocks for creating a strategic early engagement plan to ensure long-term success. Learn how to use early engagement as a recruitment tool to meet your recruitment and retention goals, find ways to maximize your campus presence through strategic partnerships, and find out how to build service engagement and diversity outreach into your campus recruitment plan through a low-stress, high impact strategy.
Presenter: Verelyn Gibbs Watson, National Society of Collegiate Scholars 

Fast Track Recruiting: How Employers Are Identifying Women Students

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: Employer
Companies are increasingly directing their attention toward sophomore and freshman female students. Take part to learn about leading programs available to women and diverse students and why top companies are paying so much attention to these groups. Programs discussed will include sophomore internships, summer leadership camps, and scholarship programs, plus you'll learn how to stay connected to talent throughout the academic year.
Presenter: Elissa Sangster, Forte Foundation 

First-Year Externship Program: Introduction to Career Exploration and Collaboration With Student Leaders

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: College
An externship program can help career centers engage first-year students, enhance alumni relationships, and create unique professional opportunities beyond campus with new employers. Learn the elements that go into creating an externship program, from development to engaging alumni to marketing and assessing the program; learn ways to collaborate with first-year student leaders on campus; determine how a program can create structure around career exploration and engagement for first-year students; and find out how an externship program can create different pipelines for employers to recruit prospective future employees.
Presenters: Jennifer Creamer and Rebecca Schnall, Columbia University 

Intern Conversions: Streamline the Process to Meet Your Back-to-School Offer Deadlines

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: Employer
Your intern program may be your largest pipeline of top college talent, and you have just three months to make the most of their experience. You also must make difficult hiring decisions for the large number of interns that you want to hire on as full-time hires after graduation. eBay Inc. has created a process that has streamlined the approach to help ensure that interns walk out the door with the hiring recommendation confirmed for them. You will be a step ahead of your competition as your interns head back to university with an offer commitment. Get tools and resources to support intern conversion, do’s and don’ts for creating a scalable process, and a communications plan to use with leaders and managers.
Presenters: Joy Osborne and Alan Wright, eBay Inc. 

Internship Program Best Practices: Reset

Track: Internships/Early Identification
Level: All
Program Format: Traditional
Audience: Employer
Just the just-released findings from Scott’s campus-based student survey about internships. You’ll learn students’ expectations about their internship vs. the reality of their experiences; get trends in program best practices; and find out about what students deem “deal makers and breakers” when presented with a full-time offer from the internship sponsoring organization.
Presenter: Mary Scott, Scott Resource Group 

Managing and Developing a Diverse Early Talent Strategy

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: Employer
Explore the best practices used by Prudential to identify freshmen and sophomores to create a pipeline of top talent that feeds intern and college hire recruiting. Learn about special activities and programs—including the Peak Leadership conference and Actuarial Success Awareness Program—that Prudential uses to identify and build relationships with undergraduates.
Presenters: Ebony Thomas and Cristina Rodriguez, Prudential 

Stryker Internship Program: Building “One Company” Image in a Decentralized Organization

Track: Internships/Early Identification
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
Explore how Stryker runs a successful internship program based on a decentralized organization structure; learn how Stryker sends the “one company” and “one program” message among all its interns in multiple locations while keeping the flexibility to fit the local business/community environment. From the interactive discussion, you will also be able to share insight about a corporate-wide internship program structure, mentoring culture, community outreach, and performance evaluation.
Presenters: Anna Avalos, Jennifer Bernasconi, Hillary Davis, and Ashley Borthman, and Jeff Batuhan, Stryker Corporation 

Unpaid Internships for International Students

Track: Internships/Early Identification
Level: Intermediate
Program Format: Traditional
Audience: All
The U.S. Department of Labor has been cracking down on “unpaid internships” and “volunteer” work for university students. Rules regarding volunteer work or unpaid internships can be particularly troublesome for international students. Attorney Mark Rhoads offers a summary of the rules, and offers career services professionals practical tips for advising international students about unpaid work.
Presenter: Mark B. Rhoads, McCandlish Holton Attorneys at Law 

Track: Management

"BE GUMBY" to Motivate Your Team to Peak Performance

Track: Management
Level: Advanced
Program Format: Peer-to-Peer
Audience: College
It is crucial to embrace the rapid pace of change that is facing higher education: Learn how to motivate your team to thrive in uncertain environments using the BE GUMBY principles. Take part to learn how NCSU CALS career services addresses challenges and the techniques used to keep staff productive. You’ll learn how to collaborate with other offices, design an effective staff retreat/annual theme that incorporates a powerful message to drive performance, and improve the culture of your office by empowering staff. You’ll gain insights into how others have managed reorganization and budget cuts, and master seven principles that will energize and reassure your team during stressful changes.
Presenter: Marcy Bullock, North Carolina State University 

Career Architecture: A Framework of Theory, Practice, and Mentoring

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
Increased emphasis on accountability and outcomes means increased expectations for career preparation. How can we mesh a liberal arts foundation with career preparation and professional branding? Learn about the Career Architecture model, which breaks down barriers provides a collaborative, results-oriented approach among career services, faculty, industry, and alumni; the model starts students in career preparation when they are freshmen and ensures they are coached and connected with mentors and industry professionals throughout their college experience. You’ll find out how learning outcomes were developed and how academic services, faculty, and career services collaborated to create the curriculum.
Presenters: Anne Scholl-Fiedler and Jim Salvucci, Stevenson University 

Career Services Innovation: A Study and Dialogue

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
Career services’ future success will be greatly influenced by how and if career centers deal with innovation during times of change. Based on results from a national survey of more than 600 career center directors and staff members, this workshop offers baseline, “state of the union” data about innovation in career services across three categories: culture, leadership, and process/output, and compares and contrasts the data to “more innovative” centers to set the stage for small-group discussion of each category. Participants also will collaborate to create a picture of the innovative career center of the future. You’ll also get examples of “innovation best practices” and takeaways from the survey.
Presenters: Gary Alan Miller and Katherine Nobles, University of North Carolina – Chapel Hill 

Centralized, Decentralized, or Hybrid Career Services

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
What is the most effective organizational model for career services in a university setting? Which enhances the employer experience? The impact of the model chosen on any given institution reaches beyond students’ career development and employers’ talent pipeline development. It touches the university’s reputation, recruitment and fundraising efforts, and corporate relations. Discuss the strengths and challenges employers face as they navigate centralized and decentralized offices, and learn about UNL’s “best of both worlds” hybrid model for employer relationship development, marketing and outreach, and the overall employer experience. What has developed is an expansion of career services, and a highly collaborative model to provide a seamless and more positive employer experience at the university. Get lessons learned, recommendations, and best practices regarding the hybrid model, and discuss how you might apply it to your campus.
Presenters: Kelli Smith, Rachel Klemme Larson, Jeannine Berge, and Julie Obermeyer, University of Nebraska-Lincoln; Lindsey Eastwood, Gallup 

Continue the Conversation With Jeremy Gutsche

Track: Management
Level: All
Audience: All
Dig deeper into the keynote address with Jeremy Gutsche, get your questions answered, and discuss your perspectives. Advance sign-up required.

Creating Novel Faculty Collaborations

Track: Management
Level: Advanced
Program Format: Peer-to-Peer
Audience: College
Identify barriers to faculty collaboration, and identify strategies for overcoming those barriers to engage faculty. You’ll conduct a force-field analysis using Edgar Shein’s change dynamics model while you exchange suggestions and analyses with your peers; build a prioritized list of your key challenges, plus develop at least three new ideas to overcome those challenges in working with faculty; and create a timeline for setting goals and implementing strategies. You will also learn how to use the same process back at the office with your staff!
Presenter: Jerry Houser, Willamette University  

Customized Employer Relationship Management Software

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
Job development and employer relations are crucial to a career center’s success, but how do you keep track of your contacts, manage outreach, and produce data to analyze your results? Learn how Drexel moved from an overflowing Excel spreadsheet to a new job development tracking tool. You’ll walk through the data screen, get a live demo, and learn how Drexel uses its CRM tool to track leads, monitor follow up, and collect and analyze data. You’ll also learn how staff were trained, and get best practices for working with IT to customize a software package.
Presenter: Carol Ferguson, Drexel University 

An Expert’s Guide to Navigating the Minefield of Recruiting and Employment Screening Laws

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: Employer
Background screening plays a critical role in helping reduce costly hiring mistakes, but recent litigation and legislation threaten employers with a rising tide of legal dangers. Increased EEOC scrutiny of hiring practices, new state laws, and ongoing controversy regarding use of social networking in background checks all present new risks and challenges. Should you use social media sites to source or screen candidates? How do EEOC actions affect the use of credit reports? What do “ban the box” and medical marijuana laws mean for background checks? Examine the legal risks and learn how to navigate them. You’ll also learn how to protect your organization by developing a social media policy.
Presenter: Jason Morris, EmployeeScreenIQ 

The Future of Career Services: Challenges and Opportunities

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
With the accelerating rate of technological innovation, the shifting landscape of higher education, the increased levels of accountability at the state and federal level, and a new generation of career services professionals and students, the career services profession is poised to make an unprecedented transformation in the very near future. Get on board before the bus passes you by, and hear practitioner perspectives about the future of career services. You’ll leave this workshop with a framework for thinking about the future of career counseling, recruitment, and strategic collaborations, and a set of factors to consider for the advancement of your career services organization and your personal career trajectory.
Presenters: Thomas Devlin, University of California – Berkeley; and Thomas Halasz, University of South Carolina  

The Importance of Diversity, Inclusion, & Multicultural Capacity Development

Track: Management
Level: All
Program Format: Traditional
Audience: All
Join the NACE Diversity & Inclusion Committee and engage in interactive exercises to explore concrete applications and tools that can help you guide your team, department, and/or organization in enhancing your professional contribution, team efforts, and organizational success.
Presenter: Daniel Pascoe Aguilar, co-chair, and members of the NACE Diversity & Inclusion Committee 

Legislative Issues Facing College Recruiting and Career Services

Track: Management
Level: All
Program Format: Conversations That Matter
Audience: All
What’s on the docket that could affect your world? Get the latest on key legislation and issues facing the profession, including:

• Reauthorization of the Higher Education Act with an emphasis on amendments that will impact career services such as the Wyden-Rubio Bill
• Status of the implementation of the College Scorecard
• Immigration Reform Legislation, particularly efforts to grant residency status to students graduating in STEM disciplines
• Tax reform and spending bills that have an impact on financing a college education; supporting STEM education, and work force investment.

Presenters: Ellen Smith, MWW; Shawn VanDerziel and Edwin Koc, NACE Advocacy Committee 

The Mobile App Challenge: A Case Study in Building Career Services
and Employer Relations

Track: Management
Level: Intermediate
Program Format: SMARTtalks
Audience: Employer
Learn about the Mobile App Challenge in a business-school case format, taking on roles of career services, corporate relations, and communications officers to simulate the development of the challenge. You’ll walk through the process and learn how to develop innovate ways to showcase the next generation of diverse talent.
Presenters: Anne DiCarlo and Daryl Fitzgerald, University of California, Merced 

Planning for Growth: Creating a Campus Recruitment Strategic Plan

Track: Management
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
Take control of your future with a clear, simple strategic plan for your campus hiring program. Get the clarity, benchmarks, and buy-in necessary to take your success to the next level. You’ll learn the benefits and barriers, get a step-by-step “how-to” overview of strategic planning, draft a mission statement and develop your own “plan to plan,” and find out how to make sure your plan is implemented.
Presenter: Graham Donald, Simply Hired Canada, Inc. 

Preparing Yourself to Be a Leader in Career Services

Track: Management
Level: Intermediate
Program Format: Peer-to-Peer
Audience: College
How, why, and when does someone with a counseling background leap into leadership? What competencies should a career counselor work on to develop readiness for a leadership role? In this workshop, four career center directors who began their careers in career counseling and education will lead you through exercises to evaluate and develop a self-directed curriculum to prepare for leadership within higher education. You will learn the key elements to building a comprehensive, self-directed plan to develop a strategic professional development path from counseling to leadership; evaluate aspirations and career-readiness; and understand the importance and application of career counseling/coaching skills to leadership within the profession. Presenters: Joseph Testani, Virginia Commonwealth University; Jeremy Podany, Colorado State University; Bethany Kreitl, Seattle University; and Daniel Pascoe Aguilar, University of Oregon 

Project Management Strategies for Recruiting Professionals

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: Employer
More than ever, the recruiting and university relations function of HR is a multidimensional process of "contracting" with hiring managers, candidates, and others inside and outside of the organization. How we manage all of the moving parts of the recruiting process is essentially the skill of "project management.” Find out how to set up the "projects" of recruiting and university relations effectively and how to execute the various stages of the project using key project management strategies. This workshop will demystify the "project management" space, so HR can benefit from the same techniques other project managers use to ramp up performance.
Presenter: Jeremy Eskenazi, Riviera Advisors, Inc. 

Putting the Liberal Arts Into Practice

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
At Beloit, the challenge has been for students to tie their academic and co-curricular experiences to their vocational and avocational outcomes following graduation. In 2009, the faculty created a “Liberal Arts in Practice” curriculum, which builds on the school’s interdisciplinary and experiential learning by incorporating a signature practical experience requirement for all students. As part of the curriculum redesign, the traditional career services office has been restructured into the new Liberal Arts in Practice Center, incorporating community-based learning and outreach, career development, entrepreneurship, and more. Learn how the changes have influenced partnerships, especially with faculty and departments, and alumni and employer engagement in career development. You’ll also learn how to link services to academic outcomes, and hear about lessons learned.
Presenters: Jessica Fox-Wilson and Jennifer Droege, Beloit College 

Recruiter Development: Experiences, Coaching, and Learning

Track: Management
Level: Advanced
Program Format: Traditional
Audience: Employer
As HR professionals, much of our time is focused on supporting and developing programs for line hiring managers, staff, or recruits, and little may be dedicated to developing our own recruiting professionals. Learn what Ernst & Young is doing to develop and foster its recruiting community. You’ll learn strategy and tactics behind creating an effective professional development process, how to identify professional development opportunities that meet the needs of both junior and senior recruiting professionals, and how professional development ties to the performance management and goal-setting process.
Presenter: Laurie Brady and Jill Wilson, Ernst & Young 

Re-engineering Employer Development Through Collaboration and Strategic Planning

Track: Management
Level: Advanced
Program Format: Traditional
Audience: College
Learn about UNC-CH’s employer development plan that produces measurable, positive outcomes and get concrete ways that you can use it as a blueprint for maximizing your own employer development efforts. You’ll also learn how to conceptualize, plan, implement, and evaluate a strategic employer development model that focuses on student-employer outcomes; find out how to leverage academic partners, stakeholders, and other academic institutions to maximize employer development efforts; and gain a better understanding of a full-cycle employer development model.
Presenters: Jeff Sackaroff and O. Ray Angle, University of North Carolina, Chapel Hill 

Small Organizations and Big Numbers: Leveraging Relationships With Impact

Track: Management
Level: Intermediate
Program Format: SMARTtalks
Audience: College
Recruitment practices are not one-size-fits-all: Examine the recruitment process relative to size, capacity, and strategic initiatives from the perspective of employers and university staff. Drill down into the recruitment process with open dialogue around transferable skills, liberal arts majors, the impact of school size and the recruitment process, employer size and the sourcing process, and job market analytics. Share and learn strategies that result in demonstrated measurable impact by way of best-practices, alternative sourcing, and college recruitment practices. Leave the workshop with a creative action plan and strategy grid developed during the session.
Presenters: Kathleen Powell, Denison University; Lisa Hinkley, Lake Forest College; Glen Fowler, California State Auditor; Angie Brice, Teach for America; Amy Adams, Pepperdine University; Vicki Klopsch, Scripps College; and Shawn VanDerziel, The Field Museum 

So Gen Y, You’re Hired. Now What?

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: Employer
Learn how Schneider Electric implemented an onboarding program tailored for its college hires. The program begins with efficient asset ordering and system set up; includes an orientation event focused on team building and networking, career management, and executive workshops; and extends through the first full year of employment. You’ll gain understanding of how onboarding affects engagement and retention, and have the opportunity to share your challenges and successes in onboarding new grads.
Presenters: Megan Anderson, Ashley Johnson, Jenna Roland, and Ron Weber, Schneider Electric 

Student and Post-Graduate Development: A New Infrastructure for Career Services

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
Learn about Franklin & Marshall’s new office—the Office of Student and Post-Graduate Development, which absorbed career services and other "life after college" advising systems. Using a collaborative student advising model, this office partners with academic and other administrative offices to prepare students for their lives and careers beyond college and support them as alumni in the years after graduation. Learn how and why this new infrastructure came about, how it reinvigorated student and alumni interest and participation in career services by forging partnerships with academic and other administrative departments, and how you can improve or enhance your operations through structural changes and departmental partnerships. Presenters: Beth Throne and Tammy Halstead, Franklin & Marshall College 

Success Secrets for New Career Directors

Track: Management
Level: Intermediate
Program Format: Deep Dive
Audience: College
What does it mean to be a career director in 2013? What essential characteristics do you need to get hired? How do you create value for your students and institutions? Engage with experts on key issues, such as handling institutional politics; building a vision and value proposition; measuring what matters; optimizing resources and staffing; developing the case for funding; and extending your reach through collaborations and career communities. Times are changing, and more is required of career directors. Get a real-world look into areas of career leadership, including research into hiring patterns and expectations of career directors. Presenters: Sheila Curran, Curran Consulting Group; and Valerie B. Szymkowicz, Spelman & Johnson Group 

Third Parties, Hold Harmless, Social Media: Oh My!

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College/Employer
Explore some of the year’s thorniest ethical issues; share with your peers the issues that have kept you up at night; and gain confidence in making (and standing by) ethical decisions.
Presenters: Catherine Neiner and Shawn Tubman, NACE Principles Committee 

Three Successful Models for Career Service Delivery to Undergraduate Business Students

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: College
How do you best serve business undergraduate students and ensure that the business school is satisfied with the services? In this workshop, you’ll hear about three different—and successful—models for providing quality services to undergraduate business students. Get the pros and cons for each model—centralized, decentralized, and hybrid; learn key concepts for making each successful; and learn how to assess effectiveness. You’ll also learn techniques for influencing campus decision-makers to adopt the model of your choice.
Presenters: Marcia Harris, Career Dimensions NC; Lee Svete, Notre Dame; Ray Angle, University of North Carolina - Chapel Hill; and Bridget O'Connell, American University 

Work Visa Options for International Graduates

Track: Management
Level: Intermediate
Program Format: Traditional
Audience: All
Confused about the work visa options available to foreign students after they graduate? Get a summary—in plain English—about the most common work visas that allow foreign grads to work in the United States. You’ll learn about OPT, the H-1B visa, how one qualifies for a work visa, plus the cost and timing associated with the process. This workshop features plenty of Q&A, so bring your questions.
Presenter: Mark B. Rhoads, McCandlish Holton Attorneys at Law 

Track: Recruiting

An Emerging Career in Emerging Markets: Stryker Talent Export Program

Topic: Recruiting
Level: Intermediate
Program Format: Traditional
Audience: Employer
Do you pass on great international students because of visa requirements? Your company doesn’t have to lose this talent. Learn about Stryker’s Talent Export Program, through which students train in the United States, then take permanent positions in Stryker divisions in their home countries. Find out how Stryker established the program and its key components, create a proposal to present to your business leaders, and establish a frame your own program.
Presenters: John Kivel and Anna Avalos, Stryker Corporation 

Building a University Partnership Program: The Portfolio Approach

Topic: Recruiting
Level: Intermediate
Program Format: Traditional
Audience: Employer
Learn how Chevron developed its global university partnership program. Managing school relationships as a “portfolio” can provide structure to the assessment, governance, and management of your university affairs program. Get examples of assessment tools and governance models.
Presenter: Caroline Cunningham and Cynthia Murphy, Chevron Corporation 

Engaging African American Students in the On-Campus Recruitment Process: The Students Speak

Track: Recruiting
Level: Intermediate
Program Format: Traditional
Audience: Employer
Learn how to develop strategies to successfully engage African-American students in the on-campus recruitment process at both majority and HBCU institutions. Get current survey results from hundreds of African-American students across the country on employer preferences, on-campus recruiting, salary expectations, workplace preferences, and more. Career services practitioners will be on hand to provide further insight into the student responses.
Presenters: Harold Bell, Spelman College, Linda J. LeNoir, University of Maryland College Park, and Camille Kelly, Universum 

Recruiting & Retaining a Diverse, Talented Work Force

Track: Recruiting
Level: Advanced
Program Format: Traditional
Audience: Employer
Diversity can maximize work force potential by attracting and retaining the best people. Diversity strategies also allow organizations an opportunity to gain a competitive advantage in a global marketplace by increasing productivity and creating an inclusive organization that values people. Take part and learn through case studies and how diversity in the workplace can be managed at an organizational level to ensure optimal use of talent across generations.
Presenter: Marcos Morales, INROADS, Inc. 

The Secret to Recruiting Gen Y

Track: Recruiting
Level: Intermediate
Program Format: Traditional
Audience: Employer
Get advice, research, case studies, and examples that will illustrate how you can compete for the top Generation Y talent. You’ll learn how Gen Y thinks, how to best engage them, and how to create a talent pool that will serve your organization for years to come. Case studies include Sodexo, Ernst & Young, Intel, and more.
Presenter: Dan Schawbel, Millennial Branding 

Solutions to the Success Barriers of Your Veteran Recruitment Program

Track: Recruiting
Level: Intermediate
Program Format: Deep Dive
Audience: Employer
Learn about the five most common barriers organizations face in recruiting and retaining veterans. You’ll find out how to create a successful veteran recruitment and retention strategy, get templates for a successful vet/service member recruitment program and strategy, identify traits of vet friendly job postings, and gain buy-in and organization-wide commitment.
Presenters: Shanna Fowler Lambing, and Christa Moussa, Grantham University 

What Is the Secret Sauce on Becoming the Best Campus Recruiting Manager?

Track: Recruiting
Level: New to the profession
Program Format: Traditional
Audience: Employer
Are you looking to be the next campus manager within your company, or just starting off in the field? Get secrets, key areas, and components of becoming a “rock star” campus manager. Walk away with knowledge to share with your organization or team on how to build strong partnerships as a campus manager, how to incorporate work-life balance into your busy travel schedule, and how to make your mark as a university recruiter. You’ll also get a framework for and identify key measures of a successful campus manager.
Presenters: Dawn Carter, NetApp, and David Ong, MAXIMUS