• Schedule (Course content and times subject to change) 

    Sunday, July 13

    4 - 6 p.m. Registration
    6 - 8:15 p.m. Reception and Dinner
    8:30 - 9:30 p.m.  Opening Activities

    Monday, July 14

    8 a.m. - 5 p.m.
    Developing Your Leadership Skills
    In this interactive session, the focus is on you. You will learn how to develop the five fundamental practices of leadership and how to lead and inspire those around you. These practices are based on The Leadership Challenge by Kouzis and Posner and their research.

    Tuesday, July 15

    8 a.m. - 5 p.m.
    Strategic Management
    Like many practitioners, you may find yourself faced with increasing demands and dwindling resources. The key to meeting these challenges is through strategic management. In this session, you will:

    • Be introduced to the strategic planning model,
    • Refine your mission statement, and
    • Begin developing/refining your strategic plan.

    Ethical Issues in Career Center Management
    Various aspects of career center management, particularly efforts to connect students with employers, have legal and ethical implications for practitioners. Use working case studies to discuss actions and consequences surrounding career center management.

    Wednesday, July 16

    8 a.m. - 5 p.m.
    Financial Management
    The viability of career centers, perhaps now more than ever, is contingent on practitioners' financial management skills. This session will:

    • Demystify bookkeeping, accounting, and all things financial,
    • Highlight strategies for allocating and applying resources effectively, and
    • Explore and stimulate creative approaches to generating revenue.

    Manager's Tool Box
    Managers today face a world of tremendous change. The increasing complexity of work, changing expectations, and the need for higher levels of productivity and commitment require managers to perform in a more effective manner. This session will help participants develop their skills and their understanding and confidence in fulfilling their managerial roles. This program has been designed to build skills in the basic competencies that managers need most in supervising and leading employees to greater individual, team, and organizational performance. Topics include supervision of teams, performance management and motivation, negotiation skills and managing conflict, and managing individual performance.

    Thursday, July 17

    8 a.m. - 5 p.m.
    Marketing Theory and Strategy/ Creating Your Brand
    Successful marketing is rooted in a clear and cohesive strategy to brand your career center, programs, and events. This participatory session reviews the required fundamentals for launching a long-term approach to your promotion and marketing efforts including:

    • Understanding brand marketing, 
    • Defining marketing for career services, 
    • Examining guiding principles, 
    • Analyzing elements of a strategic marketing plan, and
    • Discovering the tools of implementation.

    Personal Development for Professional Growth
    In today’s rapidly changing environment, a person’s personal and professional success depends on the collective capacity to understand what is (building on the best), to imagine what can be, and create what will be. Participants will be introduced to a method of positive planning that is rooted in a process of discovery.

    To achieve this self-directed plan, participants will use a tool that is new to most people—appreciative inquiry. Appreciative inquiry is a way to rediscover and tap into our core strengths and highest potentials; it helps us develop our self-talk in a constructive way; encourages us to bring out our best qualities in serving our organizations; and helps us develop the goals, dreams, and action steps that support the future of our career.

    Friday, July 18

    8:30 - 11:30 a.m.
    Capstone Activities, Action Planning, and Presentation of Certificates 


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Schedule: MLI