A multi-faceted and flexible branding approach can enable your organization to break out of the pack and make a successful impression on students—on campus and off, online and in person. Representatives from two organizations with strong brands—KPMG LLP and Ernst & Young LLP—share their views on what works for them. Employers use a variety of methods to differentiate their organizations from others—to “brand” their organizations to potential job candidates. Ultimately, you should strive to build a brand that provides an “honest and compelling reason why someone would want to join and stay with the company.”