To boost a stagnant college recruiting program, organizations should consider shifting their approach to think like marketers. The key to this approach is using data to make decisions.
The winning team in the STEAM category of the NACE 60th Anniversary Innovation Challenge conceptualized a web-based tool that would help match students and employers as a lead-in to career fairs or on-campus interviews.
Leveraging the liberal arts degree was one of the challenges in the NACE 60th Anniversary Innovation Challenge at NACE 16. The winning team addressed it by visualizing a tool that would help liberal arts students to articulate the skills they gained and employers that hire these graduates to communicate the skills they seek.
Entrepreneurial students can help spark innovation and improve procedures within organizations. However, traditional companies can find it difficult to identify and attract these students.
At Concordia University, Nebraska, a request by a coach for the director of career development to speak with a top recruit led to the career development office being a destination for all prospective students during campus visits.
Identify faculty partners willing to work collaboratively with the career services office in a partnership to promote student success, including reaching their personal, academic, and professional goals.
Use marketing messages to brand your organization to potential hires. What makes your organization a great place to work is not about what you think—it’s about what your employees think. A great organizational culture is created by finding great people who are the right fit for the company.
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