Glen Fowler, recruiting and training manager for the California State Auditor, provided several social media best practices he took away from the recent NACE Social Media Mashup in San Jose.
The "Career Counselor's Guide to Pinterest" advises that the content a student pins should reflect their interest, goals, and brand. Pins are images with an embedded link that leads to a website or other resource. Pins can be original content a student created, such as a creative resume they would upload from their computer.
Think of hashtags as “File this under.” They are used to help categorize or follow topics. By clicking on a hashtag or searching Twitter for a certain hashtag, a Twitter user can see all of the tweets that contain the phrase. Using hashtags for the job search is a great way to get a tweet to appear in search results or a discussion that many are watching.
LinkedIn has often been referred to as “your resume online.” This is part of a series of “train the trainer” guides for career services practitioners to use to help college students use different social media effectively in their job searches.
The new charge for employers eager to use social media as an effective college recruiting tool is to be innovative and strategic in their approach.
One of the best and, perhaps, most fun ways to kick up or kick start a presence on social media is to run a contest. Research shows social media users do participate in contests, and really, what's not to like? You get some visibility, people get to have a little fun, and somebody wins a prize.
Many career centers use blogs to provide useful information to students and alumni, and expand online resources to balance with traditional ones. Here are some tips for planning, launching, and maintaining a career services blog.
Couldn’t attend NACE’s Social Media Mashup last week? Here are a few ideas from the conference.
This column discusses the most recent legal trends involving social media in recruiting and hiring, and provides some practical guidance for students and employers.
Social Media in the Hiring Process
Social Media in Your Job Search
Social Media – Best Outlets for Career Services
Social Media – Engaging Tactics
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