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  • NACE 30-Hour Career Coaching Institute

    Registration Closed

    • Date: Monday, December 10 to Friday, December 14, 2018
    • Location: Doubletree by Hilton Cleveland Downtown-Lakeside, 1111 Lakeside Avenue E, Cleveland, OH 44114

    • Career Level: Intermediate-level career services professionals (new and aspiring directors)
    • Competency: Management and Administration; Career Coaching, Advising, and Counseling
    • Fee: Single Room: $2,650 (member); $3,200 (nonmember)

      Double Room: $2,420 (member); $2,900 (nonmember)
      Commuter Rate: $2,050 (member); $2,550 (nonmember)

    • Summary

      Join NACE for the first ever Career Coaching Institute! Side-by-side programming maximizes time, travel, learning, and networking for candidates seeking the Board-Certified Coach credential.

      The NACE Coaching Certification Program (CCP) is a training program designed for career services members wishing to demonstrate their success as a career coach using proven ethical and professional standards in their pursuit of the Board Certified Coach (BCC) credential offered through the Center for Credentialing and Education, Inc. (CCE).

      The BCC credential is a mark of distinction for credential holders and a source of credibility for their clients. A BCC has met professional coaching competency standards established by CCE and subject matter experts.

      The BCC certification demonstrates to the public that a professional coach has:

      • Met educational and training requirements.
      • Passed a psychometrically sound coach-specific examination.
      • Obtained experience in the field of coaching.
      • Professional peer references.
      • Accountability to an enforceable ethics code.
      • Commitment to continuing education.

      The achievement of the BCC credential solidifies the professional identity of the coach. The BCC credential is attractive to professionals who would like to provide independent third-party verification that they have achieved certain coaching competency standards.

      How You Will Learn

      During this 4.5-day intensive program, individuals will engage in blended and collaborative learning opportunities applying skills gained through small-group, whole-group, and individual practice.


      Career Coaching Basics

      The Career Coaching Basics webinar series provides recommendations for conducting a coaching session, and includes strategies for establishing client goals, measuring client progression toward goal attainment, and providing development resources that contribute to the client’s success. Career coaches will assist clients in mitigating individual risk using a strategic decision-making approach.

      Part I: Career-Focused Coaching Approach

      • Assist client in establishing short- and long-term goals, and develop a personal action plan;
      • Describe methods for monitoring client progress; and
      • Analyze decision-making models that reduce client risk and promote positive progression toward achievement of goals.

      Part II: Career-Focused Resource Development

      • Use strategies to leverage the client’s ability to successfully transition into a new role;
      • Describe elements of the professional portfolio and benefits of client use; and
      • Evaluate the availability of services and resources for long-term and independent client development.

      Live Programming

      Orientation to Coaching

      Explore foundational skills and concepts to define client and coach roles. Examine key considerations to successful coaching and learn the ins and outs of supporting clients to set and achieve appropriate goals.

      Following this program, you will be able to:

      • Differentiate between coaching and counseling;
      • Define coach and client roles;
      • Describe measures to establish the coaching process;
      • Create an environment that supports mutual respect and trust;
      • Define informed consent;
      • Use effective communication strategies to coach diverse populations;
      • Describe characteristics that contribute to a safe coaching environment;
      • Describe methods for identifying a client’s motivational level to construct appropriate goals;
      • Identify factors affecting client goal achievement, including client disposition, life experiences, existing support systems, and social factors; and
      • Establish client goals that are specific, measurable, assignable, realistic, and timely.

      Coaching Fundamentals

      The NACE Coaching Fundamentals workshop provides coaching strategies and best practices to establish and conduct effective and ethical coaching sessions for clients. Attendees will learn strategies to create an environment that supports mutual respect and learn methods to communicate effectively during a coaching session. Attendees will use empowerment and positive reinforcement to create a coaching alliance.

      Following this program, you will be able to:

      • List commonalities between coaching and counseling;
      • Identify structural components of a comprehensive coaching plan;
      • Examine factors impacting the coaching process;
      • Maximize client outcomes through goal setting;
      • Determine post-session activities for goal attainment;
      • Analyze client feedback regarding effectiveness of coaching and goal attainment; and
      • Create an approximate timeline for coaching services and establish a comprehensive plan.

      Career Coaching Intensive

      Gain the skills and tools you need to help your students reframe their thinking about their careers.

      In this two-day program, you’ll learn effective coaching techniques to use with groups as well as individuals, learn how to select and apply the technique best suited for your client, and gain insight into the latest trends and tactics in career coaching. Appropriate for practitioners at all levels, the Career Coaching Intensive will empower you to empower your students in their career development and job search.

      Following this program, you will be able to:

      • Define career coaching;
      • Describe the foundation of coaching;
      • Examine the history of coaching;
      • Develop an understanding of coaching competencies and ethical standards;
      • Explore key concepts of the coaching process;
      • Differentiate between coaching and counseling;
      • Explain the impact of language in the coaching process,
      • Examine the structure of coaching;
      • Use coaching strategies for individuals and groups; and
      • Identify areas for continued development as a coaching practitioner.

      NACE Assessments for Coaching Intensive I

      The NACE Assessments for Coaching Intensive workshop provides attendees the opportunity to dive deep into to the world of assessments. Learners will explore assessments and applicability in higher education and businesses and organizations to gain a solid understanding of how assessments can enhance the coach/client relationship resulting in positive outcomes. Attendees will examine the coaching process, and gain strategies to provide specific and purposeful feedback as part of a comprehensive coaching plan.

      Following this program, you will be able to:

      • Identify existing factors affecting the coaching process: client support system, attitude, and social factors; 
      • Establish appropriate career goals based on client preferences and assessment results; 
      • Assist the client in correlating stated goals and current state;
      • Evaluate assessment tools for purpose, appropriateness, and accessibility; and 
      • Select appropriate assessments based on a client scenario review.

      Ethical and Professional Practice in Coaching

      Explore ethical standards and expectations for professional coaching. Examine strategies to mitigate barriers affecting the coaching process using ethical frameworks related to mentoring, client advocacy, and continuing education.

      Following this program, you will be able to:

      • Describe individual challenges that coaches face and examine techniques to overcome obstacles;
      • Differentiate between apprentice, competency, and reflective mentoring models;
      • Use effective strategies and processes to enhance the mentoring relationship;
      • Discuss legal and ethical considerations when acting as a client advocate;
      • Describe situations that exist which hinder client growth and progress where acting as a client advocate is appropriate;
      • Justify appropriateness of referral in review of client profiles;
      • Review the BCC Code of Ethics and expectations for adherence;
      • Identify outlets for continued development;
      • Describe best practices for informing clients of ethical and legal aspects of coaching; and
      • Recognize benefits of professional collaboration for support and leadership.

      Post-Event Assignment

      Coaching for Businesses and Organizations

      The NACE Coaching for Businesses and Organizations webinar series provides skills and strategies for professional leaders to leverage employees’ understanding of mission resulting in positive change, increased productivity, and employee development. Using best practices and effective communication skills, leaders will identify measures for serving as a change agent within their organization.

      Part I: Coaching for Positive Change-Why?

      • Use effective communication strategies that align with organization’s vision;
      • Describe benefits of organizations adopting a coaching model for change; and
      • Recommend appropriate coaching strategies that enhance productivity and address organizational issues.

      Part II: Coaching for Positive Change-How?

      • Identify specific coaching skills necessary for serving in the role of a spokesperson, advocate, and negotiator;
      • Define change agent characteristics and impact within the organization; and
      • Discuss mentoring role and impact on an individual and group level.

      Part III: Coaching for Positive Change-When?

      • Analyze organizational styles and use of effective communication;
      • Gain employee buy-in using effective decision-making techniques; and
      • Describe coaching strategies that contribute to resolution.
    • Event Details

      Schedule (Course content and times subject to change)

      Monday, December 10
      8:30 a.m . – 12 p.m. Orientation to Coaching
      12 – 1 p.m. – Lunch
      1 – 5 p.m. – Coaching Fundamentals

      Tuesday, December 11
      8 :30 a.m. – 12 p.m. – Career Coaching Intensive
      12 – 1 p.m. – Lunch
      1 – 4 p.m. –  Career Coaching Intensive

      Wednesday, December 12
      8:30 a.m . – 12 p.m. –  Career Coaching Intensive
      12 – 1 p.m. – Lunch
      1 – 3 p.m. – Career Coaching Intensive

      Thursday, December 13
      8:30 a.m. – 12 p.m. – Assessments for Coaching Intensive I
      12 – 1 p.m. – Lunch
      1 – 5 p.m. – Assessments for Coaching Intensive I

      Friday, December 14
      8:30 a.m. – 12 p.m. – Ethics in Coaching
      12 – 1 p.m. – Lunch
      1 – 2 p.m. – Capstone and Certificate Issuance

    • Registration Information

      Class Size

      Class size is limited to 50 participants to maximize the educational value of the program.

      Hotel and Travel Information

      The NACE 30-hour Career Coaching Institute will be held at the Doubletree by Hilton Cleveland Downtown-Lakeside. Your hotel room is included in your paid registration fee. Please do not call the hotel to make your reservation. NACE staff will be making your hotel reservation for the entire program.

      If you wish to extend your stay before or after, notify Megan Ogden,

      Airport Information/Transportation to the Hotel

      Doubletree by Hilton Cleveland Downtown-Lakeside provides ground transportation from Cleveland-Hopkins International Airport.

      Driving Directions & Parking

      Directions by car. Self-parking is available for $18 per day.

      Single Room

      Tuition is $2,650 for NACE members ($3,200 for nonmembers). This rate includes a single hotel room for five nights, continental breakfast (five days), lunch (four days), breaks (five days), and participant collateral materials used during the program.

      Double Room

      Tuition is $2,420 for NACE members ($2,900 for nonmembers). This rate includes a shared double room for five nights, continental breakfast (five days), lunch (four days), breaks (five days), and participant collateral materials used during the program.

      Commuter Rate

      Tuition is $2,050 for NACE members ($2,550 for nonmembers). This commuter rate includes daily breakfast, lunch, and breaks, and participant collateral materials used during the program.

      Cancellation/Substitution Policy

      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.


      • Before September 1, 2018, if you need to cancel, you can receive a refund less a $35 administration fee.
      • After September 1, 2018, no refunds are possible.


      • Before September 1, 2018, if you need to substitute, there is no charge.
      • After September 1, 2018, no substitutions are possible.

      Questions & Offline Registration? Contact the NACE Professional Development team via email or phone, 610.625.1026.

    • Presenters

      Ann Garner

      Ann Garner, Executive Director, Career Center, The Johns Hopkins University

      Ann M. Garner is the executive director of the Johns Hopkins University Career Center. She has 12 years of experience in career services managing teams of career services professionals, facilitating organizational change, and providing career coaching and employer relations at George Mason University and George Washington University. Garner is also an adjunct career coaching instructor for the National Association of Colleges and Employers (NACE). Prior to her tenure in higher education, she held positions in human resources, training design, and career development in the Federal government. Garner earned her bachelor's of arts in government from the University of Virginia and her master's in human resource development from George Mason University. Most recently, she was certified by the International Coach Federation as an associate certified coach.

      Marlene Scherer Stern

      Marlene Scherer Stern, Educational Consultant

      Marlene Scherer Stern has 30 years of experience working in career development and higher education serving in a diversity of roles and institutions utilizing a creative approach for leading teams, consulting and providing direct service to undergraduate and graduate students. These roles include Trio Programs, cooperative education, career counseling/coaching and networking and mentoring programs. She has developed many programs and presented at numerous conferences on career and student development topics. She retired from BEAM, Stanford Career Education, where she served as an associate director and assistant dean. A few of the signature programs co-designed by Scherer Stern during her 20 years at Stanford include the creation of a student alumni mentoring program, the Stanford Immersion in Medicine Series Program and Shadowing Alumni in the Real World. She currently provides part-time career counseling and coaching for Stanford’s BioSci Careers, and other consulting clients. She holds a M.A.Ed in Higher Education from Michigan State University and a BA from UC Davis. When not on a college campus, she mentors URM high school students and serves on the board for Real Industry. She has three current college students and is now participating in higher education on the consumer side. Additionally, she served over a decade on the Regional Executive Board of NASPA and is a member of the International Mentoring Association, and NACE.

      Katharine Brooks

      Katharine Brooks, Executive Director, Career Center, Vanderbilt University

      Dr. Katharine S. Brooks has been in the career services field since 1986. She is currently the Evans Family executive director of the Vanderbilt University Career Center. Prior to this role, Dr. Brooks was the executive director of the Office of Personal and Career Development at Wake Forest University, director of Liberal Arts Career Services at The University of Texas at Austin, and the director of Career Services at Dickinson College. She is a licensed professional counselor (LPC-Texas), a nationally certified counselor (NCC), and a board-certified coach (BCC). She is the author of You Majored in What? Mapping Your Path from Chaos to Career. She also writes a blog, “Career Transitions” for Psychology Today. She has a doctorate in educational psychology and a master's degree in rehabilitation counseling from West Virginia University. Her bachelor's degree is in sociology and anthropology from Gettysburg College.

      Pamela Basheer

      Pamela Basheer, Assistant Director for Experiential Learning, North Carolina A&T State University

      Pamela Basheer currently is the assistant director for experiential learning in the Office of Career Services at North Carolina Agricultural &Technical State University (N.C. A&T). She has about 20 years of experience in higher education with a specialty in the areas of career and professional development, employer relations and student development. Areas of competencies within Career Services include but not limited to Training and Development, Marketing, Relationship Building, Creating Policies and Procedures, Assessment Administration, Data Analysis, Personnel Management, Strategic Planning, and Project Management.

      She holds a master's of Science degree in Counseling and bachelor's of Science in Education both received from North Carolina A&T State University. In addition to her experience, she serves on the Board of Visitors for N.C. A&T. She is also a NACE coaching faculty member, a certified True Color and Business Professional Etiquette facilitator.

      Imants Jaunarajs

      Imants Jaunarajs, Assistant Dean of Students, Ohio University - Career Services

      Imants Jaunarajs serves as the assistant dean for the Career & Leadership Development Center at Ohio University. With over twelve years of experience in university career centers, Jaunarajs is a creator of innovative and outcome driven career development best practices. He is also the creator of the cutting edge theoretical model Brain Based Career Development. Jaunarajs graduated from NACE’s Leadership Advancement Program and NCDA’s Leadership Academy and regularly is asked to consult and lead trainings on career and leadership development. In the fall of 2012, he led the merger of “Career Services” with the “Leadership Center” to create the Career & Leadership Development Center. Starting with only one staff member, Jaunarajs strategically developed the new career services paradigm and currently oversees a staff of twelve professionals and 35 graduate and undergraduate student employees. Jaunarajs earned a bachelor's of Arts from Earlham College and master's of Arts from Western Michigan University.

    • Certification Credits

      Continuing Education Clock Hours:

      BCC – 30 clock hours
      ICF – 30 clock hours


      Knowledge Assessment: Upon successful completion and participation in the NACE Career Coaching Institute, named registrants who wish to receive a certificate of completion will be provided instructions to complete the online NACE Career Coaching Institute Knowledge Assessment. The assessment consists of 100 multiple-choice and true/false questions.

      Attendees scoring an 88 percent or better on the assessment will receive the NACE Career Coaching Institute Certificate of Completion. Successful completion of the workshop and obtaining the certificate of completion can be used (30 hours) to meet the training requirements for the Board Certified Coach credential offered through the Center for Credentialing and Education.


    • Frequently Asked Questions

      What should I wear to an event?
      I cannot attend, but my colleague can. What do I do?
      I need to cancel my registration. Can I get my money back?
      I need a copy of my invoice/confirmation.
      What meals are included in my registration?
      As a NACE member, do I save any money on my registration?
      My boss is a NACE member. Can I attend at the member rate, too?

      What should I wear to an event?
      NACE events are set in a relaxed, professional atmosphere. Attire is business casual. Meeting room temperatures can be cool and the climate may vary; wear layered clothing for comfort.

      I cannot attend, but my colleague can. What do I do?
      Before September 1, 2018, you can transfer your registration to a colleague by following these steps:
      Substitution Policy Details

      • Submit your request in writing to by September 1, 2018. Include your registration confirmation with your written request.
      • Only one transfer is allowed per original registration.

      Due to required pre-work that all program participants must complete, no substitution requests will be accepted after September 1, 2018. (Please note: NACE reserves the right to deny substitution requests.)

      I need to cancel my registration. Can I get my money back?
      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.

      Cancellation Policy Details

      • Cancellation requests received before September 1, 2018, will receive a full refund, less a $35 administration fee.
      • Cancellation requests received after September 1, 2018, will not be eligible for a refund. This includes on-site "no shows."

      I need a copy of my invoice/confirmation.
      If you need copy of your invoice or confirmation, please see your MyNACE account or contact our professional development team at

      What meals are included in my registration?
      Breakfast and lunch are included Monday through Friday. Remaining dinners are on your own.

      As a NACE member, do I save any money on my registration?
      Yes—this is a key benefit of membership, and NACE members enjoy steep discounts on events. For the CCI, depending on which accommodation option you have selected, your membership has saved you up to $550 off the regular price.

      My boss is a NACE member. Can I attend at the member rate, too?
      You must have your own membership to receive the member rate. For details about membership, see our website.


    For questions about payment or registration, contact