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  • Orientation to Coaching

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    • Date: Tuesday, March 13, 2018; Wednesday, March 14, 2018; and Thursday, March 15, 2018
    • Time: 1 — 2 p.m. ET
    • Location: Online

    • Career Level: Basic-, intermediate-, and advanced-level career services professionals
    • Competency: Career Coaching, Advising, and Counseling
    • Fee: $300 (member); $500 (nonmember)
    • Summary

      Would you like to learn the steps for creating a coaching alliance? Would your students benefit from coaching? Do you want to know the components of a coaching session?

      The Orientation to Coaching Series closely examines the essential components for coaching clients using the fundamental coaching model with respect to coach and client roles, obtaining informed consent, and establishing client goals.

      Attendees will examine the coaching process and describe the importance of obtaining client consent. Attendees will learn how to communicate effectively during a coaching session and explore communication strategies that meet the needs of the client while developing their understanding of factors that affect the coaching process.

      The Coaching Process – Tuesday, March 13, 2018

      In the first webinar, attendees will articulate the differences between coaching and counseling while clearly defining the role of the client and the role of the coach. Attendees will learn how to establish an environment that is conducive to coaching and learn ways to maintain a safe environment for clients.

      Following this program, you will be able to:

      • Differentiate between coaching and counseling;
      • Define coach and client roles;
      • Describe measures to establish the coaching process; and
      • Create an environment that supports mutual respect and trust.

      Coaching Considerations – Wednesday, March 14, 2018

      Attendees will examine the coaching process and describe the importance of obtaining client consent. Attendees will learn how to communicate effectively during a coaching session and explore communication strategies that meet the needs of the client while developing their understanding of factors that affect the coaching process.

      Following this program, you will be able to:

      • Define informed consent;
      • Use effective communication strategies to coach diverse populations; and
      • Describe characteristics that contribute to a safe coaching environment.

      Coaching in Action – Thursday, March 15, 2018

      Attendees will explore coaching theories and strategies, and use empowering skills to monitor clients’ progress. Attendees will expand their knowledge and understanding of the coaching plan, and describe methods for assessing outcomes of the coaching plan.

      Following this program, you will be able to:

      • Describe methods for identifying a client’s motivational level to construct appropriate goals;
      • Identify factors affecting client goal achievement, including client disposition, life experiences, existing support systems, and social factors; and
      • Establish client goals that are specific, measurable, attainable, realistic, and timely.
    • Event Details

      Registration includes three-month, post-event access to the webinar archive.

      To view the presentation deck, attendee list, your receipt, and your confirmation, use the “I’d like to” option next to the Orientation to Coaching listing in MyNACE > Events. Remember to download your copy of the presentation deck (available one to two days prior to webinar). A video archive will be available there as well within five (5) business days of the webinar’s completion.

      To see the NACE cancellation policy, please visit our FAQ page.

    • Format

      During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program, and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.

    • Presenters

      Susan Gordon

      Susan Gordon, Director, Career Development, American University

      Sue Gordon has more than 20 years of experience providing career counseling services to college students and adults in transition. For the past 10 years, Gordon has served the students of the College of Arts and Sciences at American University (AU). As director of career development at AU, Gordon has the privilege of managing the talented career advisors in the College of Arts and Sciences and the School of Communication, and oversees alumni advising. She also oversees the educational career programming provided to students across the university. One of Gordon’s key accomplishments at AU is persuading the administration to approve an academic course on career development. She has developed a passion for educating students on the value of their liberal arts education.

      Prior to her work at AU, Sue helped adults tap into their values, interests, and skills, and tie those into fulfilling careers. She worked in community agencies and in federal outplacement for agencies, including the IRS, NASA, and the NIH. Gordon holds a master’s degree in applied behavioral counseling from Johns Hopkins University and a bachelor’s degree in mathematics from Wake Forest University, and she is completing a master’s of science in organization development from AU. She is a National Certified Counselor, a Licensed Clinical Professional Counselor in the state of Maryland, and holds MBTI certification. Gordon currently serves as President of the Maryland Career Development Association.

      Lori Trahan

      Lori Trahan, Associate Director, The Career Service Center, Kennesaw State University

      Lori Trahan has worked in career services at Kennesaw State University since 1998. Prior to that, she was in career services at Southern Illinois University Edwardsville and Northwestern State University. Trahan holds a Ph.D. in counselor education and student personnel from the University of Georgia. She has served in several leadership roles in the Georgia Association of Colleges and Employers, including serving as president during the association’s 40th anniversary year. In her spare time, Trahan enjoys doing volunteer work, including animal rescue and disaster mitigation planning.

    • Certification Clock Hours

      Continuing Education Clock Hours:

      BCC – 1 clock hour per session
      ICF – 1 clock hour per session


      Knowledge Assessment: Upon successful completion and participation in the NACE Orientation to Coaching webinar, named registrants who wish to receive a certificate of completion will be provided instructions to complete the online NACE Orientation to Coaching Knowledge Assessment. The assessment consists of 25 multiple-choice and true/false questions. Attendees scoring an 88 percent or better on the assessment will receive the NACE Orientation to Coaching Certificate of Completion. Successful completion of the workshop and obtaining the certificate of completion can be used in part (3 hours) to meet the training requirements for the Board Certified Coach credential offered through the Center for Credentialing and Education.



    Visit the professional development FAQ page, or contact the NACE Professional Development Team via e-mail or phone, 610.625.1026.