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  • Tell Your Employer Brand Story

    Register Now
    • Date: Thursday, January 18, 2018
    • Time: 1 — 2 p.m. ET
    • Location: Online

    • Career Level: Basic-, intermediate-, and advanced-level university relations and recruiting professionals
    • Competency: Brand building
    • Fee: $119 (member); $199 (nonmember)
    • Summary

      Students are not only interested in what your company does, they also want to know who you are, how you started, and what you can offer them as an individual and as a professional. We are in the age of the experience, and job-seekers are focused on experiencing your brand in and out of the office. This webinar will focus on best practices to attract the right talent and drive qualified applications.

      We will cover everything from authenticity, individuality, and how to showcase your company in the right way to the importance of third-party partner resources, virtual information sessions, and how to get your employees involved.

      We will discuss how to identify what works best for your brand and how staying true and authentic to yourself will help you tell a stronger story. Remaining true to yourself will also help students to understand your brand better and lead to stronger applicants. When expectations are met, employees are happier from the beginning. Not only will this help you to strengthen your recruiting process, but it will have long-term results for satisfied employees.

      Following this program, you will be able to:

      • Develop authentic ways to share your employer brand with college students;
      • Discover channels to easily connect with students; and
      • Construct a strategy to humanize your brand.

    • Event Details

      Registration includes three-month, post-event access to the webinar archive.

      To view the presentation deck, attendee list, your receipt, and your confirmation, use the “I’d like to” option next to the Tell Your Employer Brand Story listing in MyNACE > Events. Remember to download your copy of the presentation deck (available one to two days prior to webinar). A video archive will be available there as well within five (5) business days of the webinar’s completion.

      To see the NACE cancellation policy, please visit our FAQ page.

    • Format

      During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program, and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.

    • Presenter

      Liz Wessel

      Liz Wessel, CEO and Co-founder, WayUp

      Liz Wessel is the co-founder and CEO of WayUp, the leading marketplace for college students and recent grads to get hired. Founded in July 2014, WayUp is a venture-backed startup based in New York City, and was named by CNN as one of the 30 most innovative companies changing the world. WayUp's users represent more than 5,300 campuses in the United States, and WayUp has worked with companies of all sizes–from startups to Fortune 500s like Google, Starbucks, and Disney. Wessel has been featured as one of Forbes’ 30 Under 30 and has been named one of the 18 Coolest Women in Silicon Valley. Prior to founding WayUp, Liz worked at Google as a product marketing manager in California and then in India.

    • Certification Credits

      Continuing Education Credit Hours:

      HRCI – 1 clock hour; Credit awarded to named registrant upon attendance verification.


      HRCI – This activity has been approved for 1 (HR [General]) recertification credit hour toward California, GPHR, HRBP, HRMP, PHR, and SPHR recertification through the HR Certification Institute.


    Visit the professional development FAQ page, or contact the NACE Professional Development Team via e-mail or phone, 610.625.1026.