Spotlight for Career Services ProfessionalsJanuary 23, 2013by Shannon C. Kelly
Twitter, Tumblr, YouTube, iPads, the “cloud,” Tout, Facebook, SCREENR, the list goes on. Today, the range of social media platforms and technology gadgets available seems endless. So do the resources, ideas, and stories that can be shared through these channels.
These endless possibilities have contributed to common, ongoing challenges that our departments face: How can we meet the demand for fresh and relevant information? Is this what our audience wants? Fortunately, the answer, and the talent required for the solution, is right in front of you. Students, alumni, and recruiters are critical stakeholders to any career services or university relations office, and serve as a perfect source to help you develop fresh content.
Delegating content creation among students, alumni, and recruiters demonstrates that you value them. More importantly, it also presents each group with a unique platform to showcase its knowledge and brand, and strengthen its relationship with you. Given the range of available platforms and gadgets, a wide variety of opportunities exist where each population can contribute based on their strengths and schedules.
The options I’ll touch on below can be promoted across multiple platforms, offer flexibility to the contributor, and leverage different devices:
These are just some of the myriad ways to share content creation among key stakeholders from career services and university relations. We are surrounded by talent that can help our departments tackle the constant challenge to provide fresh and relevant information. Social media and technology provide a public forum where each group can share their knowledge, and all of us—as departments, students, alumni, and recruiters—can learn from one another.
Shannon C. Kelly is an associate director at career services at the University of Pennsylvania. You can follow her on twitter at @shannonckelly or www.socialatedu.com.
Shannon will be presenting a Learning Lab about using Pinterest during NACE’s Social Media Mashup on January 31 and February 1 in Philadelphia.
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