Spotlight for Career Services ProfessionalsMarch 6, 2013
For the past year, the Wasserman Center for Career Development at New York University (NYU) has enlisted recruiters as guest bloggers and tweeters.
“It’s a great way to not only get students, employers, and alumni engaged with the career center on a deeper level, but connecting with one another as well,” says Trudy Steinfeld, assistant vice president and executive director of the Wasserman Center.
The key, Steinfeld says, is soliciting student input and feedback. The career center asks students for recommendations of recruiters from particular employers or industries they’d like to hear from. Career center staff members then enlist bloggers/tweeters from its employer, alumni, and intern contacts.
Steinfeld says employers are eager to participate because they recognize it as a way to get their brand in front of NYU students and tell their story.
“Another key is that we don’t micromanage it,” Steinfeld explains. “We have guidelines for our bloggers, but we want them to use their voice and be interesting. It doesn’t have to be so professional.”
For the Wasserman Center’s popular “a day in the life” series, a full-time employee at an organization of interest or an NYU intern takes over the center’s Twitter handle for a work day. Featured tweeters send updates throughout the day about what they’re doing, pictures of the workplace, advice about breaking into the industry, and more.
Steinfeld says the student feedback from both initiatives has been very favorable.
“This is the way things are moving, so dive in,” she advises. “You may be a little wary of the process, but there are so many benefits that can come from it for all involved.”
Following are several tips Steinfeld offers for using recruiters to serve as guest bloggers/tweeters:
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