Spotlight for Recruiting ProfessionalsMarch 6, 2013
Enterprise’s employee referral program (ERP) has been a valuable asset as nearly 35 percent of its management training program hires come from its ERP.
“We’ve always had a strong employee referral program,” explains Carolyn Eiseman, Enterprise’s employer brand director. “It’s decentralized and managed at the local level. The groups where our employees posted positions on their social media profiles were seeing results in hires.”
Based on this observation and other factors, Enterprise is rolling out a commercial platform that blends social media into its management training program’s ERP. In the first month of this initiative, 145 Enterprise employees in talent acquisition are participating and two hires have come from the social media element of its ERP.
Following are some tips Eiseman offered for incorporating a social media platform into your organization’s ERP:
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