Spotlight for Recruiting ProfessionalsApril 2, 2014
The incorporation of a diversity recruiting effort as part of an overall college recruitment program continues to be a major focus among respondents to NACE’s 2013 Recruiting Benchmarks Survey, with a relatively stable percentage of respondents reporting having a program each year since 2008. (See Figure 1.)
Among employers with diversity recruitment efforts, women, African-Americans, and Hispanic-Americans were consistent hiring targets, while the recruitment of Native Americans and Asian-Americans remained a lesser—albeit a stable—priority.
The recruitment of physically challenged persons increased by 5.7 percent since 2011, while 67.4 percent of employers with diversity programs recruit military veterans, a category new to the 2013 survey. (See Figure 2.)
There are several steps organizations that are successful in diversity recruiting take. Among them are:
For directories of minority institutions and minority associations, see www.naceweb.org/knowledge/diversity-resources.aspx.
The 2013 Recruiting Benchmarks Survey was conducted May 22, 2013, through July 31, 2013, among NACE employer-member organizations, 275 of which—28 percent—participated. Details about the 2013 Recruiting Benchmarks Survey report are available at www.naceweb.org/surveys/college-recruiting.aspx.
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