Spotlight for Career Services ProfessionalsApril 16, 2014by Megan Wolleben
If a picture is worth a thousand words, what is a video worth? Gold it seems these days. Recent data from ByteMobile shows that “Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.”
In addition, an October 2013 report by Pew Research Center's Internet & American Life Project found that not only does online video consumption continue to grow, but the most likely group to watch videos online are college-educated people between 18 and 29 years old. Furthermore, the most popular videos watched include comedy, education, and how-to.
It seems to me that career centers are in the sweet spot for these stats; we’ve got the most likely group to watch videos online and our material can easily hit the most popular topics. One thing we don’t always have is time and resources, so here are a few easy ways you can incorporate video into your offerings:
If you want something with a bit more depth, but don't have the time to film one (and honestly, who does?) look into your current career center subscriptions, for instance The Vault, which has a video section that you can pull from (and/or point your students to). Some services give you the option to share via various social media or grab the url.
I can’t wait to start using video more myself, and see ways career centers and employers start using it as well! Happy recording.
Megan Wolleben is assistant director at the Bucknell University Career Development Center.
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