Spotlight for Career Services ProfessionalsMay 15, 2013
by Kevin Grubb
One of the best and, perhaps, most fun ways to kick up or kick start a presence on social media is to run a contest. Research shows social media users do participate in contests, and really, what's not to like? You get some visibility, people get to have a little fun, and somebody wins a prize. Win, win, win.
If you are considering a contest on social media to bring more awareness to your services and office, here are five things I suggest you consider:
In the past, our office has run contests on social media, using our YouTube channel and around LinkedIn profile creation, all with various partners. The contests cost us nothing and helped students become more aware of all that we do. Have you run a contest? What worked for you? I'd love to hear about your successes and ideas in a comment.
Kevin Grubb is an assistant director at the career center of Villanova University. You can connect with Kevin on Twitter at @kevincgrubb or by following www.socialatedu.com. He also is serving a guest blogger for the NACE 2013 Conference & Expo. You can find the conference blog at http://blog.naceweb.org/
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