Spotlight for Recruiting ProfessionalsAugust 1, 2012
A combination of Office of Federal Contract Compliance Programs regulations and the expense and inefficiency of brochures led AT&T’s college recruiting team to ask a question: How do we make the most of our face-to-face events while staying compliant?
The answer, it determined, was to not simply send candidates to its website to apply for a job, but to capture their information during events, keep students engaged, and encourage them to stay connected to the company.
AT&T does this through its Talent Network, in which registered candidates receive updates about job openings and contests, and a monthly career-related newsletter. Since March of 2009, AT&T’s Talent Network has amassed nearly 1.6 million members. Meanwhile, the company’s mobile recruitment website hosts an average of nearly 44,000 visitors per month who view an average of almost 140,000 pages.
Jennifer Terry, AT&T’s staffing director, talent attraction and operations, and Rebecca Parson, the department’s professional project manager, offer several tips for using mobile to get the most out of in-person events:
AT&T’s Jennifer Terry and Rebecca Parson presented “Upping the Ante: Mobile Career Fair Engagement” at the NACE 2012 Conference.
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