• Student Survey: Majority of Seniors Use Social Media in Their Job Searches

    Spotlight for Career Services Professionals
    Spotlight for Recruiting Professionals
    August 20, 2014

    The general use of social networking as a job-search tool continues its upward climb, according to results of NACE’s 2014 Student Survey.

    Over the past five years, the percentage of graduating seniors using social media has grown from approximately 37 percent in 2010 to 58 percent in 2014. (See Figure 1.)

    The percentage for the Class of 2014 is up from 53 percent for the Class of 2013, which marked the first time since NACE began asking about the use of social media that a majority of graduating seniors stated that they actively used social networking technologies as part of their job searches.

    NACE collected data for the 2014 Student Survey from February 15 to April 30, 2014. A total of 43,864 students responded from 696 NACE-member institutions throughout the United States. Of these responses, 10,210 came from bachelor's degree seniors who indicated that they would be getting their degrees by August 2014. This story is based on the responses from this group of seniors. NACE will release the 2014 Student Survey report in the fall. The 2014 Student Survey was sponsored by Enterprise.