• Takeaways From the Social Media Mashup

    Spotlight for Recruiting Professionals
    September 4, 2013

    Glen Fowler, recruiting and training manager for the California State Auditor, provided several social media best practices from the recent NACE Social Media Mashup in San Jose:

    • Allow candidates to “share” your job opportunities (i.e., with buttons that allow them to “e-mail it to a friend” and “send to my e-mail”).
    • Engage candidates by including games and quizzes that are appropriate.
    • If using a QR code, explain where it will take the candidate. It should be someplace other than your organization’s home page.
    • Realize that social media services are vehicles through which candidates expect a human reaction based on qualities of respect, humor, compassion, and emotion.
    • Ensure your testimonials and videos are genuine. Candidates like to see and hear testimonials from people (and alumni) who work for the company.
    • Share and incorporate content from other sources (i.e., “Top 10 Tips for Job Seekers”).
    • Give candidates what they want. Through social media, candidates expect to receive career fair/event dates, engage in interesting conversations, and read media, such as relevant newspaper and magazine articles.