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Diversity Recruiting: Efforts Successful With Ethnic Minority Targets, Not Women

Spotlight Online for Employment and Recruiting Professionals, October 14, 2010 

Employers that have formal diversity recruitment efforts hire more ethnic minorities than those without such programs, according to results of NACE’s Recruiting Benchmarks Survey

However, results also show that organizations without formal programs are more successful at hiring women into their ranks. (See Figure 1.) 

While women account for approximately 40 percent of the degrees conferred in business, engineering, and computer science—the most frequently recruited majors in the college recruiting arena—they account for just 34 percent of the new hires at organizations with diversity efforts.  

In contrast, at organizations that make no special effort to diversify their work forces, women account for nearly 41 percent of new hires—right in line with their availability. 

NACE’s 2010 Recruiting Benchmarks Survey was conducted June 9, 2010, through August 15, 2010; 286 employers took part. The survey report will be available in late October.

Figure 1: Percent of 2009-10 college recruits from diversity groups 

 

Group With Diversity Effort Without Diversity Effort Bachelor's Degrees, Recruited Majors
Women 34.10% 40.91% 40.12%
African-American 10.39 2.89 8.02
Hispanic-American 7.57 4.56 6.75
Asian-American 11.38 13.64 8.04
Native American 1.05 0.06 0.43
Physically Challenged 0.41 0.00 NA
       
Source: 2010 Recruiting Benchmarks Survey, National Association of Colleges and Employers. Degree information is from National Center for Education Statistics for the Class of 2009.

 

 

 


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