NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition®
mobile menu
  • Students Rate Importance of Diversity-Recruiting Elements

    December 12, 2018 | By NACE Staff

    Student Attitudes

    TAGS: diversity and inclusion, student attitudes, recruiting, spotlight

    Spotlight for Recruiting Professionals

    If your organization is looking to enhance its diversity-recruiting efforts, it is important to understand how much race and gender affect student perceptions of diversity, especially among students in target groups.

    These attributes can be critical for attracting diverse groups and can be marketed to the groups to which they are most important. For example, NACE’s 2018 Student Survey Report found that working for a diversity-conscious employer matters the most to African-American and Hispanic-American women, but is more important to women in all racial/ethnic groups than their male counterparts. (See Figure 1.) African-American female and male respondents both rated an employer that embraces diversity as the most important attribute.

    Another factor that is important to diverse respondents was for the employer to be located in a diverse and tolerant community. This attribute also was most significant to African-American women and men, Hispanic-American women, and Asian-American women. (See Figure 2.)

    The 2018 Student Survey Report details the attitudes, behaviors, and outcomes for bachelor’s degree students at all class levels. (Note: Previous reports provided data only on graduating seniors.) The focus of this report is the 22,109 bachelor’s degree students from the 2017-18 academic school year (July 1, 2017 through June 30, 2018). Breakdowns by class level are as follows: 4,336 freshmen, 4,174 sophomores, 5,709 juniors, and 7,890 graduating seniors. Data collection took place from February 14, 2018, to April 30, 2018. Participating schools will find a complimentary copy of the 2018 Student Survey Report in MyNACE > Research Reports; an executive summary is available on NACEWeb.

    Figure 1: Percent of students who rated an employer’s commitment to diversity “very” to “extremely” important, by gender/racial group

    Group Percentage
    African-American women 91.2%
    Hispanic-American women 88.0%
    African-American men 87.5%
    Asian-American women 81.5%
    Hispanic-American men 70.1%
    White women 68.7%
    Asian-American men 66.9%
    White men 43.3%
    Source: 2018 Student Survey, National Association of Colleges and Employers

    Figure 2: Percent of students who rated an employer being located in a diverse and tolerant community “very” to “extremely” important, by gender/racial group

    Group Percentage
    African-American women 80.2%
    Hispanic-American women 79.0%
    Asian-American women 77.8%
    African-American men 77.0%
    Asian-American men 66.5%
    Hispanic-American men 62.6%
    White women 58.6%
    White men 40.1%
    Source: 2018 Student Survey, National Association of Colleges and Employers