NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition
mobile menu
  • Benchmarks: Criteria for Selecting Target Schools

    March 05, 2018 | By NACE Staff

    Trends & Predictions
    Recruiters analyze data to decide which schools to target.

    TAGS: trends and predictions, surveys, benchmarks, spotlight

    Spotlight for Recruiting Professionals

    When asked what attributes are most important when selecting target schools for recruiting, employers rated majors offered, recruiting experience, quality of academic programs, and accreditation of school the highest, according to results of NACE’s 2017 Recruiting Benchmarks Survey.

    This is consistent with results seen in the past. Interestingly, however, recruiting experience was “extremely important” among nearly 60 percent of employers—up from 43.2 percent of respondents who deemed that experience as such in last year’s survey. (See Figure 1.)

    The quality of programs was rated as “extremely important” by 48.5 percent of employers, and more than 87 percent said this attribute was “very” to “extremely” important.

    Data collection for NACE’s 2017 Recruiting Benchmarks Survey Report took place from July 19, 2017, to August 1, 2017; 301 firms participated. An executive summary is available on the NACE website. The full report is available to those at participating organizations through MyNACE > Research Reports.

    Figure 1: Importance of Target School Criteria

    Criteria Extremely Important Very Important
    Majors offered 59.7% 27.0%
    Past recruiting experience at school 59.5% 30.2%
    Quality of academic programs 48.5% 39.1%
    Accreditation of school 47.0% 29.3%
    Location of school 40.9% 36.2%
    Student body diversity 39.9% 36.1%
    Success of school's alumni in your organization 33.9% 39.5%
    Interest of school's grads in your organization 32.0% 43.3%
    Retention history with school alumni 28.8% 39.9%
    Reputation of school 28.0% 51.3%
    Helpfulness of career services staff 15.5% 39.9%
    National rankings 14.3% 33.3%
    Alumni executives 9.9% 20.6%
    Salary expectations of students 7.0% 31.7%
    Source: 2017 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers