Edwin Koc, ext. 164,
Kevin Gray, ext. 139, 610.868.1421
February 4, 2021
Students Provide Insight Into Effective College Recruiting in a Virtual World
BETHLEHEM, PA—College graduates being recruited for full-time employment are calling for virtual experiences that are humanized, transparent, and authentic, according to a new whitepaper from the National Association of Colleges and Employers (NACE).
Succeeding in the New Normal: Student Attitudes and Effective Virtual Recruiting points out that these are hallmarks often associated with a “high touch” approach to college recruiting, but which can and should be part of the virtual experience.
While the shift to virtual has been steady over the past two decades, the COVID-19 pandemic has accelerated virtual recruiting to an imperative. The whitepaper is based on interviews with and a national survey of college students prior to the pandemic, and provides valuable analysis, insights, and recommendations for authentic recruiting in the current and evolving virtual world.
For example, the whitepaper notes that there are things employers can do to leverage the best of what technology offers, while trying to personalize the student’s experience as much as possible, such as:
About Succeeding in the New Normal: Data presented in the whitepaper are derived primarily from two sources: The 2019 NACE Student Survey and a qualitative, campus focus group project fielded by Scott Resource Group on behalf of NACE. This publication is free to NACE members; nonmembers can purchase a copy through the NACE Store.
About NACE: Since 1956, the National Association of Colleges and Employers (NACE) has been the leading source of information about the employment of college graduates. For more information, visit www.naceweb.org. NACE maintains a virtual press room for the media.