August 03, 2016 | By NACE Staff
TAGS: social media
Spotlight for Career Services Professionals
The “Career Counselor's Guides to Social Media in the Job Search” were originally written and have been recently updated by Kevin Grubb of Villanova University, Shannon Conklin of Temple University, and Megan Wolleben of Bucknell University. The updated guides are available at www.naceweb.org/knowledge/social-media/career-counselors-guide.aspx. Following is information from “The Career Counselor's Guide to Facebook.”
Many students might think Facebook and professional networking are like water and oil: They cannot be mixed. But, with more than one billion users on Facebook, and the number of connections a student may already have there, it’s hard to deny there is great possibility to make connections on this network.
In 2013, Facebook rolled out a new way to search the social network called “Graph Search,” which it described as a way to “find more of what you’re looking for through your friends and connections.”
Now, Graph Search has been rolled into Facebook’s search functionality for the site. The search capability allows a user to intuitively search Facebook, and the functionality is a bit different from a Google search. Students can use this in a professional way and reach new connections by typing in a search like “People who work for [insert organization name] and went to [insert college/university name]” or perhaps “People who went to [insert college/university name] and majored in [insert major].”
These types of searches would yield results of those who are both already friends and those in their existing networks. This could be a great way for students to meet new people who could have similar professional interests and could provide a connection or resource.
Beyond Graph Search, there are four key actions a student can take to use Facebook to build professional connections: creating friend lists, sharing professional status updates and articles, exploring company pages, and joining groups.
Percent of institutions conducting First-Destination Surveys
Median number of professional staff
Percent of career centers with employer partnership programs
Percent of staff time spent student-facing
2021-22 Career Services Benchmarks Survey