August 17, 2016 | By NACE Staff
TAGS: social media
Spotlight for Career Services Professionals
The “Career Counselor's Guides to Social Media in the Job Search” were originally written and have been recently updated by Kevin Grubb of Villanova University, Shannon Conklin of Temple University, and Megan Wolleben of Bucknell University. The updated guides are available at www.naceweb.org/knowledge/social-media/career-counselors-guide.aspx. Following is information from “The Career Counselor's Guide to Pinterest.”
The content a student pins on Pinterest, similar to the pinners they follow, should reflect their interest, goals, and brand. Pins are images with an embedded link. The pinned image is a bookmark and leads to a website or other resource. Pins can be original content a student created, such as a creative resume he or she would upload from his or her computer. Additionally, they can use the “Bookmarklet” tool or look for “Pin-It” widgets on websites. Finally, they can also repin content found while exploring Pinterest.
The pinning tool is always available on one’s homepage—hovering in the lower, right-hand corner.
Have students consider what draws their eye and attention. This will help draw others to the students’ pins, especially on their respective Pinterest home pages, or encourage someone to repin content. More importantly, have students pay attention to where they send followers. This is an opportunity to drive traffic off Pinterest and to a LinkedIn profile, discover an organization of interest, or more. Here are suggestions for students on what to pin:
Percent of staff time spent student-facing
Median number of FTE professional staff
Median number of students per professional staff member
Percent of budget spent on personnel costs
Percent of career centers with employer partnership programs
Percent of career center leaders with title “executive director”
2019-20 Career Services Benchmark Survey Report