November 14, 2018 | By NACE Staff
TAGS: branding and marketing, spotlight
Spotlight for Career Services Professionals
When a Boston-area university was looking to find potential internships and full-time opportunities in the New York metropolitan area for its students, the career center added a remote position. This staff member—who works from Stamford, Connecticut—networks with employers in the New York metropolitan area to market the university and its students who want to work there.
That is one idea that surfaced in a recent NACE Community conference call during which career services practitioners shared their successful ideas for marketing to employers.
Another school developed special marketing pieces to highlight specific majors. For example, there is a marketing piece for senior science majors. While this career center works with large employers in the area, it also targets mid-size and small employers that might hire two or three graduates. Those numbers add up quickly, said the career center director.
Other ideas for marketing to employers included:
In addition, several career services practitioners said they work with area chambers of commerce and conduct treks, site visits, and meet-ups with employers. A number call on alumni to help them connect with the human resources (HR) department at the alumnus’ organization and send resume bundles to alumni to pass on to HR.
If you’re looking for ideas to market to employers or want to share your ideas, use the NACE Community.
Percent of staff time spent student-facing
Median number of FTE professional staff
Median number of students per professional staff member
Percent of budget spent on personnel costs
Percent of career centers with employer partnership programs
Percent of career center leaders with title “executive director”
2019-20 Career Services Benchmark Survey Report