Description:

Career centers, large and small, are looking for ways to scale their services, without losing touch with personalization. In the age of Netflix and Amazon, digital solutions must be catered to the individual while offering solutions for the masses. This 20-minute SMARTtalk will illustrate how the Wellesley Career Education website uses data, tagging, design, and storytelling to adapt to every user’s unique needs.

Audience:

Career Services

Level:

Mid-Level

Track:

Data Analytics & Decision Making

Type:

SMARTtalk

Main Speaker:

Jennifer Pollard, Wellesley College

Additional Speakers:

Tess Mattern, Wellesley College