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Session Details

 
Mind the Gap: Measuring Employer Engagement to Work Smarter
Description:
How do you engage the right organizations/industries with the right opportunities for the success of students? What's the ROI in working with employers that hold little interest for students...who just don't show up? If we court a desirable organization to begin recruiting at our institution, how can we measure the efficacy of our efforts? Session participants will leave with an understanding of how to conduct an employer engagement gap analysis and will know next steps for implementing a replicable and scalable strategic approach to managing recruiting relationships with organizations. Close the gap between employer desirability vs. actual engagement.
Audience:
University Relations & Recruiting
Level:
Mid-Level
Track:
Data Analytics & Decision Making
Type:
Traditional
Main Speaker:
Lucy van Beever, Boston University – Center for Career Development
Additional Speakers:
Benjamin Flavin, Boston University – Center for Career Development