Description:

Strategically branding and marketing career center services and resources is vital to the overall success of career centers today on college campuses. Learn how the University of North Carolina at Charlotte communicates its value through relational, tangible, and visual strategies and social media, to build a trustworthy and influential brand that permeates a university culture. In this interactive breakout session, participants will learn the importance of a positive brand identity and leave with practical branding and marketing ideas, which they can implement in their own career centers.

Audience:

Career Services

Level:

Mid-Level

Track:

Sourcing & Recruiting

Type:

Traditional

Main Speaker:

Suzanne Voigt, The University of North Carolina at Charlotte - University Career Center

Additional Speakers: