Description:

University recruiting is an interesting space—everyone is very passionate, leading them to have strong opinions on how to do it and where to do it. Passion and involvement are great, but making business decisions based on passion alone can make your recruiting function lack clear direction, and it creates an inability to measure your outcomes against long-term goals. University or early career recruiting is an essential business function that adds immense value to an organization, and it should be treated as such in how decisions are made. Leveraging data and sharing the factors that impact the data outcomes in a concise, visually appealing, and meaningful way can be a game changer in influencing your organization to implement change. This is also a great way to establish yourself as a key business partner, driving toward the broader goals of the company and future talent needs. The key areas of recruitment that will be discussed are establishing goals, outlining actions tied to those goals, delivering outcomes and trends with target universities by developing school score cards, digging deep into underrepresented minority and female diversity outcomes in each stage of the recruitment process, and breaking down data by hiring location to show differentiation in diversity. In this session, attendees will see examples of how to tell a compelling story with recruiting outcomes data, learn how to collect and simplify the information, learn how to design the data in a way that clearly identifies opportunities and successes, and most importantly, and explore how to deliver this information to their stakeholders to influence change and establish themselves as subject matter experts. Templates and examples will be shared for each key area during the session. A deep dive will be taken when discussing target schools. We will share several of the school selection metrics that we have used, as well as examples of what other organizations could use, including majors offered, student body diversity, hiring history, brand and relationship, geographic diversity of the students, alumni, and business buy-in. We will also stress the importance of having these selection criteria in place, as it allows the recruiting function to have standards to back decision making and provides insight into which schools have had and will have the highest return on investment. Recruiting is an investment, investing time, resources and money, so it should be treated as such by the business. Often this is the area where business leaders have the most vocal opinion and tend to review little data to make the decisions of where to recruit. Through this session and the templates we share, attendees will be able to develop their own school criteria and will learn how to leverage these resources to drive future strategy conversations. Another element of the session will be to review how to collect and use candidate experience feedback. At Cigna, we looked at each level of the candidate experience from application, to first and final round interviews, scheduling and communication, and the interview questions. We then developed a dashboard to organize the survey results and summarize the comments and recommendations we received. Audience members will learn how to simplify survey responses and identify and deliver specific insights into what is working well and where there are areas for opportunity. The final portion of the session will include recommendations on how to deliver this data to your stakeholders within the business in a presentation format that can be updated easily year over year, and shared quickly when leaders have questions. Data are a gift, but can also be overwhelming to organize and deliver. We’ll share in detail how we socialized recruiting outcomes and opportunities in our recruiting strategy and will offer the PowerPoint templates that we shared throughout the session as a download for the attendees to customize and use at their organizations.

Audience:

University Relations & Recruiting

Level:

Intermediate

Track:

Data Analytics & Decision Making

Type:

Traditional

Main Speaker:

Darien Parmenter, Cigna

Additional Speakers:

Jacquelyn Reis, Cigna