Employer Relations Strategy: Building a Successful Story Brand
A long, long, time ago, in a galaxy not too far away, employer-relations professionals approached their work with employers from the wrong angle. Too often, we valued our own goals over our employers by pitching our programs, fairs, and events without fully understanding the obstacles they face. The CMU Career and Professional Development Center has been leading the way with the client-experience process by implementing the framework and positioning employers as the heroes of their own recruiting story. This session will open your eyes to guiding the story as well as teach you how to implement your own brandscript.
Data Analytics & Decision Making
10:45 AM - 11:45 AM
Level One, Auditorium, Room 1
Jeff Jeffries, Carnegie Mellon University
Sean McGowan, Carnegie Mellon University