Description:

While brand can be valuable, it can also lead to misconceptions. This is especially true in campus recruiting where students have preconceived notions about opportunities based upon a company’s public facing brand. In the same way, companies have similar brand associations tied to specific colleges, majors, and student backgrounds. In this discussion, thought leaders from industry and campus will share strategies to help go beyond the brand to enhance diversity, improve retention, and drive improved college-to-career transitions for both companies and emerging professionals.

Audience:

University Relations & Recruiting

Level:

Mid-Level

Track:

Sourcing & Recruiting

Type:

Panel Session

Main Speaker:

Jeffrey Moss, Parker Dewey

Additional Speakers:

Lori Sparger, Purdue University - College of Liberal Arts