More Than Autos: GM Ditches Core School Approach to Reinvigorate Their Detroit Brand
General Motors (GM) has taken bold steps to transform how it attracts and recruits early talent.
GM is discarding expensive and inefficient on-campus recruiting drives to focus on implementing a cutting-edge, all-digital early talent recruitment program in partnership with Handshake. Before using Handshake, GM recruiters traveled to 19 schools each year.
Now with an all-digital strategy and by engaging students at over 850 schools regularly, GM increased qualified applicants by 3.2x. This session will dive into the ways GM has leveraged technology to appeal to Gen Z and change the makeup of the talent they’re bringing to Detroit.
University Relations & Recruiting
Sourcing & Recruiting
10:45 AM - 11:45 AM
Level One, Room 101 DE
Garrett Lord, Handshake
Ashley Winnett, General Motors