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Session Details

 
How Programmatic and Cost-Per-Click Advertising Undermine Diversity and Inclusion
Description:
Almost all Fortune 1,000 companies buy at least some of their job advertising using programmatic or performance-based advertising. By 2022, 90 percent of online ads will be purchased programmatically and on a performance-basis. But today's employers seek clicks and applications at the lowest cost instead of from candidates who promise to make their workforces the most productive. Join us as we learn how programmatic and performance-based advertising threatens diversity and inclusion efforts and how employers can turn the strengths of those technologies from being a threat to their D&I efforts into powerful allies.
Audience:
University Relations & Recruiting
Level:
Mid-Level
Track:
Diversity, Equity, and Inclusion
Type:
Traditional
Date:
6/3/2020
Time:
1:30 PM - 2:30 PM
Room:
Level Two, Room 200 ABC
Main Speaker:
Faith Rothberg, College Recruiter, Inc.
Additional Speakers:
Julie Sowash, Disability Solutions