How to Create an Authentic Brand: Leveraging Company Culture in High-Touch Recruitment
The presentation will be broken down into key topics for how to asses, improve and create an authentic brand on campus. Cover the Key components of brand health, and do a self-evaluation. We will look at key aspects of how organizations' culture translates to our brand and examine an array of interactions that we have on campus that help them to create an authentic brand. We will then interact and share how these interactions impact our campus recruiting efforts. Finally, we will build a plan on how to improve the brand on campus by leveraging your company’s culture.
University Relations & Recruiting
Sourcing & Recruiting
Level Two, Room 205 AB
Brandon Lobb, Viasat