NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition
mobile menu
  • Non-Traditional Strategies to Increase Campus Recruiting ROI

    Register Now
    • Date: Wednesday, February 21, 2018
    • Time: 1 — 2 p.m. ET
    • Location: Online

    • Career Level: Intermediate- and advanced-level career services and university relations and recruiting professionals
    • Competency: Brokering, Connecting, and Linking; Commitment to Recruiting and Campus Effectiveness
    • Fee: $119 (member); $199 (nonmember)
    • Summary

      The most common challenge in university relations is having a healthy budget to engage in multiple services with the respective campuses at which you recruit. The intent of this webinar is to showcase the traditional strategies vs. non-traditional strategies of campus recruiting through innovative best practices and engage you in a self-reflection approach of the actual time you are investing on campuses. We will focus on non-traditional strategies to maximize your time on campus and move beyond transaction approaches such as career fairs, info sessions, and more. Return on investment can occur beyond transaction services if the right amount of time and effort are being put forth.

      The presenters offer more than 15 years of combined professional experience in career and college recruiting. During the presentation, you will receive and discuss survey results regarding this topic from career services and university relations and recruiting professionals.

      Following this program, you will be able to:

      • Analyze real survey data to compare traditional vs. non-traditional types of recruiting activities that yield the most ROI;
      • Determine a strategic approach to campus recruiting that does not require a large budget and moves beyond “transactional” approaches; and
      • Construct a plan of action to transform weak relationships to strong relationships, which will contribute to overall ROI success of campus recruiting.
    • Event Details

      Registration includes three-month, post-event access to the webinar archive.

      To view the presentation deck, attendee list, your receipt, and your confirmation, use the "I'd like to" option next to the Non-Traditional Strategies to Increase Campus Recruiting ROI listing in MyNACE > Events. Remember to download your copy of the presentation deck (available one to two days prior to the webinar). A video archive will be available there as well within five (5) business days of the webinar's completion.

      To see the NACE cancellation policy, please visit our FAQ page.

    • Format

      During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program, and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.

    • Presenters

      Adrienne Antonio

      Adrienne Antonio, Senior Regional Recruitment Manager, City Year, Inc.

      Adrienne Antonio is the senior regional recruitment manager for the west region of City Year, an education non-profit organization. Antonio builds relationships and recruitment visits on various campuses and provides customer service to potential City Year AmeriCorps members. Additionally, she oversees two campus recruitment ambassadors at University of California (UC) Los Angeles and UC Santa Barbara, and a team of recruitment and admissions department ambassadors, who currently serve as AmeriCorps members, as they provide support for outreach and engagement efforts. Antonio is a proud alumna of UC Santa Barbara, where she received her bachelor of arts in sociology.

      Antonio served as a first-year AmeriCorps member with City Year New York, and continued to serve at two startup sites in Sacramento and Jacksonville. She had the amazing opportunity to co-present at the 2016 Mountain Pacific Association of Colleges and Employers (MPACE) Annual Conference and is the 2017 MPACE scholarship recipient to the NACE Recruitment Leadership Institute. She has been a part of the wonderful recruitment and admissions team for the past four years, and is a board member of the City Year Los Angeles Alumni Board.

      Stephanie Reyes

      Stephanie Reyes, Assistant Director of Employer Relations, California State University - Fullerton

      Stephanie Reyes is the assistant director of employer relations at California State University – Fullerton’s (CSUF) Career Center. Prior to this position she was employed at the University of California (UC) Riverside as special programs manager with the career center. During her time at UC Riverside she implemented and led several programs, including a student organization partner program and a career development program for first generation college students, and she coordinated the first-ever reverse career fair for the career center.

      Currently, as the assistant director of the employer relations team at CSUF, Reyes is leading eight college career specialists through the second year of the team’s employer engagement initiative. The goal of this initiative is to deepen relationships with key employers, and increase the level of engagement on the part of employers and career specialists. Reyes is an active member of NACE) who presented at the NACE 2016 Conference. She is also an active member of MPACE and presented at the MPACE 2016 Conference.

      Elizabeth Zavala-Acevez

      Elizabeth Zavala-Acevez, Director, Career Center, California State University - Fullerton

      Elizabeth Zavala-Acevez, Ph.D., provides strategic direction to all facets of the career center, is involved with several programming efforts that pertain to California State University – Fullerton’s (CSUF) retention cluster, and provides leadership and supervision to the center’s staff. Zavala-Acevez recently became a hearing officer for the dean of students and serves as the Title IX deputy coordinator for the division of student affairs. As a career services professional, she offers more than 13 years of experience and has been actively involved in the MPACE by serving as a board member. As a member of NACE, she previously co-chaired the 2015 annual conference committee and most recently received acceptance in the competitive Leadership Advancement Program. Zavala-Acevez is an alumna of the NACE Management Leadership Institute and serves as a member of other organizations such as the National Career Development Association and the National Association of Student Personnel Administrators (NASPA). She was awarded the NASPA Region VI Mid-Level Student Affairs Professional Award in 2015.

      Zavala-Acevez received her bachelor of science in human services from CSUF, her master of science in counseling with a concentration in college counseling from the University of La Verne, and her doctorate in education with an emphasis in higher education and student affairs from Claremont Graduate University.

    • Certification Credits

      Continuing Education Credit Hours:

      HRCI – 1 clock hour; Credit awarded to named registrant upon attendance verification.


      HRCI – This activity has been approved for 1 (HR [General]) recertification credit hours toward California, GPHR, HRBP, HRMP, PHR, and SPHR recertification through the HR Certification Institute.


    Visit the professional development FAQ page, or contact the NACE Professional Development Team via e-mail or phone, 610.625.1026.