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  • NACE 30-Hour Career Coaching Institute

    Registration Closed

    • Date: Monday, December 9 to Friday, December 13, 2019
    • Location: DoubleTree by Hilton Hotel & Suites Pittsburgh Downtown, 1 Bigelow Square, Pittsburgh, PA 15219

    • Career Level: Intermediate-level career services professionals (new and aspiring directors)
    • Competency: Management and Administration; Career Coaching, Advising, and Counseling
    • Fee: Single Room: $2,650 (member); $3,200 (nonmember)

      Double Room: $2,420 (member); $2,900 (nonmember)
      Commuter Rate: $2,050 (member); $2,550 (nonmember)

    • Summary

      Join NACE for the Career Coaching Institute! Side-by-side programming maximizes time, travel, learning, and networking for candidates seeking the Board-Certified Coach credential.

      The NACE Coaching Certification Program (CCP) is a training program designed for career services members wishing to demonstrate their success as a career coach using proven ethical and professional standards in their pursuit of the Board Certified Coach (BCC) credential offered through the Center for Credentialing and Education, Inc. (CCE).

      The BCC credential is a mark of distinction for credential holders and a source of credibility for their clients. A BCC has met professional coaching competency standards established by CCE and subject matter experts.

      The BCC certification demonstrates to the public that a professional coach has:

      • Met educational and training requirements.
      • Passed a psychometrically sound coach-specific examination.
      • Obtained experience in the field of coaching.
      • Professional peer references.
      • Accountability to an enforceable ethics code.
      • Commitment to continuing education.

      The achievement of the BCC credential solidifies the professional identity of the coach. The BCC credential is attractive to professionals who would like to provide independent third-party verification that they have achieved certain coaching competency standards.

      How You Will Learn

      During this 4.5-day intensive program, individuals will engage in blended and collaborative learning opportunities applying skills gained through small-group, whole-group, and individual practice.


      Career Coaching Basics

      The Career Coaching Basics webinar series provides recommendations for conducting a coaching session, and includes strategies for establishing client goals, measuring client progression toward goal attainment, and providing development resources that contribute to the client’s success. Career coaches will assist clients in mitigating individual risk using a strategic decision-making approach.

      Part I: Career-Focused Coaching Approach

      • Assist client in establishing short- and long-term goals, and develop a personal action plan;
      • Describe methods for monitoring client progress; and
      • Analyze decision-making models that reduce client risk and promote positive progression toward achievement of goals.

      Part II: Career-Focused Resource Development

      • Use strategies to leverage the client’s ability to successfully transition into a new role;
      • Describe elements of the professional portfolio and benefits of client use; and
      • Evaluate the availability of services and resources for long-term and independent client development.

      Live Programming

      Orientation to Coaching

      Explore foundational skills and concepts to define client and coach roles. Examine key considerations to successful coaching and learn the ins and outs of supporting clients to set and achieve appropriate goals.

      Following this program, you will be able to:

      • Differentiate between coaching and counseling;
      • Define coach and client roles;
      • Describe measures to establish the coaching process;
      • Create an environment that supports mutual respect and trust;
      • Define informed consent;
      • Use effective communication strategies to coach diverse populations;
      • Describe characteristics that contribute to a safe coaching environment;
      • Describe methods for identifying a client’s motivational level to construct appropriate goals;
      • Identify factors affecting client goal achievement, including client disposition, life experiences, existing support systems, and social factors; and
      • Establish client goals that are specific, measurable, assignable, realistic, and timely.

      Coaching Fundamentals

      The NACE Coaching Fundamentals workshop provides coaching strategies and best practices to establish and conduct effective and ethical coaching sessions for clients. Attendees will learn strategies to create an environment that supports mutual respect and learn methods to communicate effectively during a coaching session. Attendees will use empowerment and positive reinforcement to create a coaching alliance.

      Following this program, you will be able to:

      • List commonalities between coaching and counseling;
      • Identify structural components of a comprehensive coaching plan;
      • Examine factors impacting the coaching process;
      • Maximize client outcomes through goal setting;
      • Determine post-session activities for goal attainment;
      • Analyze client feedback regarding effectiveness of coaching and goal attainment; and
      • Create an approximate timeline for coaching services and establish a comprehensive plan.

      Career Coaching Intensive

      Gain the skills and tools you need to help your students reframe their thinking about their careers.

      In this two-day program, you’ll learn effective coaching techniques to use with groups as well as individuals, learn how to select and apply the technique best suited for your client, and gain insight into the latest trends and tactics in career coaching. Appropriate for practitioners at all levels, the Career Coaching Intensive will empower you to empower your students in their career development and job search.

      Following this program, you will be able to:

      • Define career coaching;
      • Describe the foundation of coaching;
      • Examine the history of coaching;
      • Develop an understanding of coaching competencies and ethical standards;
      • Explore key concepts of the coaching process;
      • Differentiate between coaching and counseling;
      • Explain the impact of language in the coaching process,
      • Examine the structure of coaching;
      • Use coaching strategies for individuals and groups; and
      • Identify areas for continued development as a coaching practitioner.

      NACE Assessments for Coaching Intensive I

      The NACE Assessments for Coaching Intensive workshop provides attendees the opportunity to dive deep into to the world of assessments. Learners will explore assessments and applicability in higher education and businesses and organizations to gain a solid understanding of how assessments can enhance the coach/client relationship resulting in positive outcomes. Attendees will examine the coaching process, and gain strategies to provide specific and purposeful feedback as part of a comprehensive coaching plan.

      Following this program, you will be able to:

      • Identify existing factors affecting the coaching process: client support system, attitude, and social factors; 
      • Establish appropriate career goals based on client preferences and assessment results; 
      • Assist the client in correlating stated goals and current state;
      • Evaluate assessment tools for purpose, appropriateness, and accessibility; and 
      • Select appropriate assessments based on a client scenario review.

      Ethical and Professional Practice in Coaching

      Explore ethical standards and expectations for professional coaching. Examine strategies to mitigate barriers affecting the coaching process using ethical frameworks related to mentoring, client advocacy, and continuing education.

      Following this program, you will be able to:

      • Describe individual challenges that coaches face and examine techniques to overcome obstacles;
      • Differentiate between apprentice, competency, and reflective mentoring models;
      • Use effective strategies and processes to enhance the mentoring relationship;
      • Discuss legal and ethical considerations when acting as a client advocate;
      • Describe situations that exist which hinder client growth and progress where acting as a client advocate is appropriate;
      • Justify appropriateness of referral in review of client profiles;
      • Review the BCC Code of Ethics and expectations for adherence;
      • Identify outlets for continued development;
      • Describe best practices for informing clients of ethical and legal aspects of coaching; and
      • Recognize benefits of professional collaboration for support and leadership.

      Post-Event Assignment

      Coaching for Businesses and Organizations

      The NACE Coaching for Businesses and Organizations webinar series provides skills and strategies for professional leaders to leverage employees’ understanding of mission resulting in positive change, increased productivity, and employee development. Using best practices and effective communication skills, leaders will identify measures for serving as a change agent within their organization.

      Part I: Coaching for Positive Change-Why?

      • Use effective communication strategies that align with organization’s vision;
      • Describe benefits of organizations adopting a coaching model for change; and
      • Recommend appropriate coaching strategies that enhance productivity and address organizational issues.

      Part II: Coaching for Positive Change-How?

      • Identify specific coaching skills necessary for serving in the role of a spokesperson, advocate, and negotiator;
      • Define change agent characteristics and impact within the organization; and
      • Discuss mentoring role and impact on an individual and group level.

      Part III: Coaching for Positive Change-When?

      • Analyze organizational styles and use of effective communication;
      • Gain employee buy-in using effective decision-making techniques; and
      • Describe coaching strategies that contribute to resolution.
    • Event Details

      Schedule (Course content and times subject to change)

      Monday, December 9
      8:30 a.m. – Noon – Orientation to Coaching
      Noon – 1 p.m. – Lunch
      1 – 5 p.m. – Coaching Fundamentals

      Tuesday, December 10
      8 :30 a.m. – Noon – Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 4 p.m. – Career Coaching Intensive

      Wednesday, December 11
      8:30 a.m. – Noon – Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 3 p.m. – Career Coaching Intensive

      3 – 3:45 p.m.- The BCC Process
      4 – 5 p.m. Info Session with MatchFit

      Thursday, December 12
      8:30 a.m. – Noon – Assessments for Coaching Intensive I
      Noon – 1 p.m. – Lunch
      1 – 5 p.m. – Assessments for Coaching Intensive I

      Friday, December 13
      8:30 a.m. – Noon – Ethics in Coaching
      Noon – 1 p.m. – Lunch
      1 – 2 p.m. – Capstone and Certificate Issuance

    • Registration Information

      Class Size

      Class size is limited to 60 participants to maximize the educational value of the program.

      Hotel and Travel Information

      The NACE 30-hour Career Coaching Institute will be held at the DoubleTree by Hilton Hotel & Suites Pittsburgh Downtown. Your hotel room is included in your paid registration fee. Please do not call the hotel to make your reservation. NACE staff will be making your hotel reservation for the entire program.

      If you wish to extend your stay before or after, notify Megan Ogden,

      Airport Information/Transportation to the Hotel

      Pittsburgh International Airport offers taxi service to the DoubleTree by Hilton Hotel & Suites Pittsburgh Downtown.

      Driving Directions & Parking

      Directions by car. Parking is available on-site at a daily rate of $26.

      Single Room

      Tuition is $2,650 for NACE members ($3,200 for nonmembers). This rate includes a single hotel room for five nights, continental breakfast (five days), lunch (four days), breaks (five days), and participant collateral materials used during the program.

      Double Room

      Tuition is $2,420 for NACE members ($2,900 for nonmembers). This rate includes a shared double room for five nights, continental breakfast (five days), lunch (four days), breaks (five days), and participant collateral materials used during the program.

      Commuter Rate

      Tuition is $2,050 for NACE members ($2,550 for nonmembers). This commuter rate includes daily breakfast, lunch, and breaks, and participant collateral materials used during the program.

      Cancellation/Substitution Policy

      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.


      • Before September 1, 2019, if you need to cancel, you can receive a refund less a $35 administration fee.
      • After September 1, 2019, no refunds are possible.


      • Before September 1, 2019, if you need to substitute, there is no charge.
      • After September 1, 2019, no substitutions are possible.

      Questions & Offline Registration? Contact the NACE Professional Development team via email or phone, 610.625.1026.

    • Presenters

      Michaeline Shuman

      Michaeline Shuman, Assistant Provost/Director, Susquehanna University

      Michaeline Shuman has nearly two decades of professional experience in higher education, focusing primarily on career and life coaching. Currently she provides campus-wide leadership for the creation of intentional pathways to postgraduate success through collaboration with faculty, staff, alumni, employers, and other stakeholders. She teaches in the Sigmund Weis School of Business and for the Cross-Cultural program while also supervising the faculty coordinator for fellowship advising and the Career Development team. In the middle of her career she served as a Peace Corps Volunteer and then managed a non-profit health center where she coached and mentored college and graduate school interns.

      Cher Yazvac

      Cher Yazvac, Director of Career Development, Purdue University - Center for Career Opportunities

      Cher Yazvac is the Director for Career Development at the Center for Career Opportunities at Purdue University. Cher provides more than 50 career development presentations each year, including resumes, interviewing, job search strategies, and managing career development. She works individually with students and alumni in developing and implementing their career decisions and action plans. Cher has held a variety of career services positions at Purdue since 1985. Cher has led the CCO on the Student Services Assessment Task Force, Student Services Strategic Planning, Outreach Coordination, and overall career development initiatives for Purdue students. She worked in the College of Science as a Career Coordinator and academic advisor for biology undergraduates for 18 years and held a joint appointment with the CCO and the College of Science until 2008. Cher has a Bachelor of Science and a Master of Science from Purdue University.

      Imants Jaunarajs

      Imants Jaunarajs, Assistant Dean of Students, Ohio University - Career Services

      Imants Jaunarajs serves as the assistant dean for the Career & Leadership Development Center at Ohio University. With over twelve years of experience in university career centers, Jaunarajs is a creator of innovative and outcome driven career development best practices. He is also the creator of the cutting-edge theoretical model Brain Based Career Development. Jaunarajs graduated from NACE’s Leadership Advancement Program and NCDA’s Leadership Academy and regularly is asked to consult and lead trainings on career and leadership development. In the fall of 20Noon, he led the merger of “Career Services” with the “Leadership Center” to create the Career & Leadership Development Center. Starting with only one staff member, Jaunarajs strategically developed the new career services paradigm and currently oversees a staff of twelve professionals and 35 graduate and undergraduate student employees. Jaunarajs earned a Bachelor of Arts from Earlham College and Master of Arts from Western Michigan University.

      Becky Doak

      Becky Doak, Retired Executive Director Center for Student Success and Career Development, University of Mount Union

      Becky’s 30 year career in higher education culminated in assuming leadership of the University of Mount Union’s Center for Student Success where she served as Executive Director and oversaw the offices of Academic Support, Accessibility, Career Development, Counseling, and Transitions. Prior to that she served as Director of Career Development at both Walsh University and The University of Mount Union. While at Mount Union she earned two NACE Awards of Excellence; one for student publications and the other for educational programming. The programming award was a collaboration with faculty on the creation, development, and implementation of an innovative three tier academic course entitled “Career and Life Planning” co-instructed by faculty and career personal. The three-course series is a graduation requirement for all business students. She also served on NACE’s Principles for Ethical Professional Practice Committee and contributed to the white paper on NACE’S position on unpaid academic internships.

      While at Mount Union, Becky was a Fulbright Scholar to Germany and served on The Washington Center for Academic Internships National Liaison Advisory Board. Some of her areas of competencies include but are not limited to: career search, internships, career readiness, employer and faculty relations, graduate school, and alumni advising. She is recognized for reaching high levels of outcomes in employee training, strategic planning, marketing, and data analysis. Along with being a NACE Coaching Faculty member she has presented at over 20 state and national conferences on a variety of career related subjects. Becky enjoys combining humor and audience engagement in her presentations. She is qualified to administer a variety of career and life assessments. Her Master’s Degree is in Mental Health Counseling from Malone University in Ohio.

      Lori Trahan

      Lori Trahan, Dept. of Career Planning and Development, Kennesaw State University

      Lori Trahan has worked in Career Services at Kennesaw State University since October 1998. Prior to that, she was at Southern Illinois University Edwardsville and Northwestern State University, also in Career Services. She holds a PhD in Counselor Education and Student Personnel at the University of Georgia. Lori has served in several leadership roles in the Georgia Association of Colleges and Employers, including serving as President during the 40th anniversary year of the association. In her spare time, she enjoys doing volunteer work, including animal rescue and disaster mitigation planning.

    • Certification Credits

      Continuing Education Clock Hours:

      BCC – 30 clock hours
      ICF – 30 clock hours


      Knowledge Assessment: Knowledge Assessment: Upon successful completion and participation in the NACE Career Coaching Institute, named registrants who wish to receive a certificate of completion will be provided instructions to complete the online NACE Career Coaching Institute Knowledge Assessment. The assessment consists of 100 multiple-choice and true/false questions.

      Attendees scoring an 88 percent or better on the assessment will receive the NACE Career Coaching Institute Certificate of Completion. Successful completion of the workshop and obtaining the certificate of completion can be used (30 hours) to meet the training requirements for the Board Certified Coach credential offered through the Center for Credentialing and Education.


    • Frequently Asked Questions

      What should I wear to an event?
      I cannot attend, but my colleague can. What do I do?
      I need to cancel my registration. Can I get my money back?
      I need a copy of my invoice/confirmation.
      What meals are included in my registration?
      As a NACE member, do I save any money on my registration?
      My boss is a NACE member. Can I attend at the member rate, too?

      What should I wear to an event?
      NACE events are set in a relaxed, professional atmosphere. Attire is business casual. Meeting room temperatures can be cool and the climate may vary; wear layered clothing for comfort.

      I cannot attend, but my colleague can. What do I do?
      Before September 1, 2019, you can transfer your registration to a colleague by following these steps:
      Substitution Policy Details

      • Submit your request in writing to by September 1, 2019. Include your registration confirmation with your written request.
      • Only one transfer is allowed per original registration.

      Due to required pre-work that all program participants must complete, no substitution requests will be accepted after September 1, 2019. (Please note: NACE reserves the right to deny substitution requests.)

      I need to cancel my registration. Can I get my money back?
      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.

      Cancellation Policy Details

      • Cancellation requests received before September 1, 2019, will receive a full refund, less a $35 administration fee.
      • Cancellation requests received after September 1, 2019, will not be eligible for a refund. This includes on-site "no shows."

      I need a copy of my invoice/confirmation.
      If you need copy of your invoice or confirmation, please see your MyNACE account or contact our professional development team at

      What meals are included in my registration?
      Breakfast and lunch are included Monday through Friday. Remaining dinners are on your own.

      As a NACE member, do I save any money on my registration?
      Yes—this is a key benefit of membership, and NACE members enjoy steep discounts on events. For the CCI, depending on which accommodation option you have selected, your membership has saved you up to $550 off the regular price.

      My boss is a NACE member. Can I attend at the member rate, too?
      You must have your own membership to receive the member rate. For details about membership, see our website.


    For questions about payment or registration, contact