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  • Personal Development Series: Swipe Right to Activate Your Brand

    Register Now
    • Date: Tuesday, September 10, 2019
    • Time: 1 – 2 p.m. ET
    • Location: Online

    • Career Level: Basic and intermediate-level career services and university relations and recruiting professionals
    • Competency: Marketing principles and strategies; Brand building
    • Fee: Free (member); $99 (nonmember)
    • Summary

      Can you clearly differentiate between your personal brand and professional brand? Is differentiation even necessary?

      Branding is not a new concept. Strong brands are easily recognizable, and the really good ones bring us a feeling of comfort and familiarity. So why brand yourself? For one thing in this day and age of social media it can’t be avoided. If you are using social media, you have a brand. What is it saying about you? What is it saying about your students? Secondly, a well-developed personal brand can open the door to opportunities for you and your students. Most importantly, we as professionals need to dedicate regular time to improve our brand and be career ready.

      Following this program, you will be able to:

      • Identify practical strategies to improve and build your online brand presence;
      • Define the 4 C’s of digital communication and search engine optimization; and
      • Develop an action plan to ignite your brand.
    • Event Details

      Registration includes three-month, post-event access to the webinar archive.

      To view the presentation, supplemental materials, attendee list, your receipt, and your confirmation, use the "I'd Like To" option next to the Swipe Right to Activate Your Brand listing in MyNACE > Purchase History. Remember to download your copy of the presentation deck (available one to two days prior to the webinar). A video archive will be available there as well within five (5) business days of the webinar's completion.

      To see the NACE cancellation policy, please visit our FAQ page.

    • Format

      During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.

    • Presenters

      Jill Pante

      Jill Panté, Director, Lerner Career Services Center, University of Delaware

      Jill Gugino Panté currently serves as the Director of the Lerner Career Services Center at the University of Delaware. She has been at the University of Delaware for over 10 years and was at Drexel University for 2 years prior. She has her Bachelor of Science in Criminal Justice from the University of Dayton and her Master in Education in Counseling in Higher Education from the University of Delaware. She served in the Peace Corps in Micronesia from 1999-2001 as a Health Education Volunteer. After her service, she traveled the world and returned to the United States to serve as a leader in an AmeriCorps VISTA program for one year, recruiting and training other volunteers to set up mentoring programs in K-12 schools in Delaware. In addition to managing the Lerner Career Services Center, Ms. Pante also teaches in the MBA program and 2 undergraduate online courses covering topics around career agility, branding, communication, the entrepreneurial mindset, interviewing and social media. She has authored several articles on LinkedIn, Resume and the Job Search Process as well as provided expert commentary on professional development articles in The Muse, Readers Digest, Forbes and Fast Company.

      Heather Catalino Tansley

      Heather Catalino Tansley, Ed.D., LPCMH Associate Director, Communications and Operations, Lerner Career Services Center, University of Delaware

      Heather Tansley is the Associate Director for Communications & Operations at the Career Services Center, overseeing web development, content management systems, digital resources, and social media and marketing strategies. Heather is a Licensed Professional Counselor of Mental Health in the state of Delaware, hold a Bachelor’s in Neuroscience, a Master’s in Community Counseling & business development background, consisting of providing services in such areas as, drug and alcohol treatment, adolescent, children, and family services, higher education, as well as crisis intervention.


    Visit the professional development FAQ page, or contact the NACE Professional Development Team via e-mail or phone, 610.625.1026.