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  • NACE 30-Hour Career Coaching Institute

    Registration for this event is now closed.

    If you would like to be placed on our wait list, contact the NACE Professional Development Team by e-mail.

    • Date: Monday, December 7 to Friday, December 11, 2020
    • Location: Online

    • Career Level: Intermediate-level career services professionals (new and aspiring directors)
    • Competency: Management and Administration; Career Coaching, Advising, and Counseling
    • Fee: $1,650 (member); $2,000 (nonmember)
    • Summary

      Join NACE for the Virtual Career Coaching Institute!

      The NACE Coaching Certification Program (CCP) is a training program designed for career services members wishing to demonstrate their success as a career coach using proven ethical and professional standards in their pursuit of the Board Certified Coach (BCC) credential offered through the Center for Credentialing and Education, Inc. (CCE).

      The BCC credential is a mark of distinction for credential holders and a source of credibility for their clients. A BCC has met professional coaching competency standards established by CCE and subject matter experts.

      The BCC certification demonstrates to the public that a professional coach has:

      • Met educational and training requirements.
      • Passed a psychometrically sound coach-specific examination.
      • Obtained experience in the field of coaching.
      • Professional peer references.
      • Accountability to an enforceable ethics code.
      • Commitment to continuing education.

      The achievement of the BCC credential solidifies the professional identity of the coach. The BCC credential is attractive to professionals who would like to provide independent third-party verification that they have achieved certain coaching competency standards.

      How You Will Learn

      During this 4.5-day intensive program, individuals will engage in blended and collaborative learning opportunities applying skills gained through small-group, whole-group, and individual practice.


      Career Coaching Basics

      The Career Coaching Basics webinar series provides recommendations for conducting a coaching session, and includes strategies for establishing client goals, measuring client progression toward goal attainment, and providing development resources that contribute to the client’s success. Career coaches will assist clients in mitigating individual risk using a strategic decision-making approach.

      Part I: Career-Focused Coaching Approach

      • Assist client in establishing short- and long-term goals, and develop a personal action plan;
      • Describe methods for monitoring client progress; and
      • Analyze decision-making models that reduce client risk and promote positive progression toward achievement of goals.

      Part II: Career-Focused Resource Development

      • Use strategies to leverage the client’s ability to successfully transition into a new role;
      • Describe elements of the professional portfolio and benefits of client use; and
      • Evaluate the availability of services and resources for long-term and independent client development.

      Live Programming

      Orientation to Coaching

      Explore foundational skills and concepts to define client and coach roles. Examine key considerations to successful coaching and learn the ins and outs of supporting clients to set and achieve appropriate goals.

      Following this program, you will be able to:

      • Differentiate between coaching and counseling;
      • Define coach and client roles;
      • Describe measures to establish the coaching process;
      • Create an environment that supports mutual respect and trust;
      • Define informed consent;
      • Use effective communication strategies to coach diverse populations;
      • Describe characteristics that contribute to a safe coaching environment;
      • Describe methods for identifying a client’s motivational level to construct appropriate goals;
      • Identify factors affecting client goal achievement, including client disposition, life experiences, existing support systems, and social factors; and
      • Establish client goals that are specific, measurable, assignable, realistic, and timely.

      Coaching Fundamentals

      The NACE Coaching Fundamentals workshop provides coaching strategies and best practices to establish and conduct effective and ethical coaching sessions for clients. Attendees will learn strategies to create an environment that supports mutual respect and learn methods to communicate effectively during a coaching session. Attendees will use empowerment and positive reinforcement to create a coaching alliance.

      Following this program, you will be able to:

      • List commonalities between coaching and counseling;
      • Identify structural components of a comprehensive coaching plan;
      • Examine factors impacting the coaching process;
      • Maximize client outcomes through goal setting;
      • Determine post-session activities for goal attainment;
      • Analyze client feedback regarding effectiveness of coaching and goal attainment; and
      • Create an approximate timeline for coaching services and establish a comprehensive plan.

      Career Coaching Intensive

      Gain the skills and tools you need to help your students reframe their thinking about their careers.

      In this two-day program, you’ll learn effective coaching techniques to use with groups as well as individuals, learn how to select and apply the technique best suited for your client, and gain insight into the latest trends and tactics in career coaching. Appropriate for practitioners at all levels, the Career Coaching Intensive will empower you to empower your students in their career development and job search.

      Following this program, you will be able to:

      • Define career coaching;
      • Describe the foundation of coaching;
      • Examine the history of coaching;
      • Develop an understanding of coaching competencies and ethical standards;
      • Explore key concepts of the coaching process;
      • Differentiate between coaching and counseling;
      • Explain the impact of language in the coaching process,
      • Examine the structure of coaching;
      • Use coaching strategies for individuals and groups; and
      • Identify areas for continued development as a coaching practitioner.

      NACE Assessments for Coaching Intensive I

      The NACE Assessments for Coaching Intensive workshop provides attendees the opportunity to dive deep into to the world of assessments. Learners will explore assessments and applicability in higher education and businesses and organizations to gain a solid understanding of how assessments can enhance the coach/client relationship resulting in positive outcomes. Attendees will examine the coaching process, and gain strategies to provide specific and purposeful feedback as part of a comprehensive coaching plan.

      Following this program, you will be able to:

      • Identify existing factors affecting the coaching process: client support system, attitude, and social factors; 
      • Establish appropriate career goals based on client preferences and assessment results; 
      • Assist the client in correlating stated goals and current state;
      • Evaluate assessment tools for purpose, appropriateness, and accessibility; and 
      • Select appropriate assessments based on a client scenario review.

      Ethical and Professional Practice in Coaching

      Explore ethical standards and expectations for professional coaching. Examine strategies to mitigate barriers affecting the coaching process using ethical frameworks related to mentoring, client advocacy, and continuing education.

      Following this program, you will be able to:

      • Describe individual challenges that coaches face and examine techniques to overcome obstacles;
      • Differentiate between apprentice, competency, and reflective mentoring models;
      • Use effective strategies and processes to enhance the mentoring relationship;
      • Discuss legal and ethical considerations when acting as a client advocate;
      • Describe situations that exist which hinder client growth and progress where acting as a client advocate is appropriate;
      • Justify appropriateness of referral in review of client profiles;
      • Review the BCC Code of Ethics and expectations for adherence;
      • Identify outlets for continued development;
      • Describe best practices for informing clients of ethical and legal aspects of coaching; and
      • Recognize benefits of professional collaboration for support and leadership.

      Post-Event Assignment

      Coaching for Businesses and Organizations

      The NACE Coaching for Businesses and Organizations webinar series provides skills and strategies for professional leaders to leverage employees’ understanding of mission resulting in positive change, increased productivity, and employee development. Using best practices and effective communication skills, leaders will identify measures for serving as a change agent within their organization.

      Part I: Coaching for Positive Change-Why?

      • Use effective communication strategies that align with organization’s vision;
      • Describe benefits of organizations adopting a coaching model for change; and
      • Recommend appropriate coaching strategies that enhance productivity and address organizational issues.

      Part II: Coaching for Positive Change-How?

      • Identify specific coaching skills necessary for serving in the role of a spokesperson, advocate, and negotiator;
      • Define change agent characteristics and impact within the organization; and
      • Discuss mentoring role and impact on an individual and group level.

      Part III: Coaching for Positive Change-When?

      • Analyze organizational styles and use of effective communication;
      • Gain employee buy-in using effective decision-making techniques; and
      • Describe coaching strategies that contribute to resolution.
    • Event Details

      Schedule (Course content and times subject to change)

      Monday, December 7
      All times are EST

      8:30 a.m. – Noon – Orientation to Coaching
      Noon – 1 p.m. – Lunch
      1 – 5 p.m. – Coaching Fundamentals

      Tuesday, December 8
      All times are EST

      8 :30 a.m. – Noon – Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 4 p.m. – Career Coaching Intensive

      Wednesday, December 9
      All times are EST

      8:30 a.m. – Noon – Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 3 p.m. – Career Coaching Intensive

      Thursday, December 10
      All times are EST

      8:30 a.m. – Noon – Assessments for Coaching Intensive I
      Noon – 1 p.m. – Lunch
      1 – 5 p.m. – Assessments for Coaching Intensive I

      Friday, December 11
      All times are EST

      8:30 a.m. – Noon – Ethics in Coaching
      Noon – 1 p.m. – Lunch
      1 – 2 p.m. – Capstone and Certificate Issuance

    • Registration Information

      Class Size

      Class size is limited to 50 participants to maximize the educational value of the program.

      Cancellation/Substitution Policy

      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.


      • Before September 1, 2020, if you need to cancel, you can receive a refund less a $35 administration fee.
      • After September 1, 2020, no refunds are possible.


      • Before September 1, 2020, if you need to substitute, there is no charge.
      • After September 1, 2020, no substitutions are possible.

      Questions & Offline Registration? Contact the NACE Professional Development team via email or phone, 610.625.1026.

    • Presenters

      Pamela Basheer

      Pamela Basheer, Assistant Director of Experiential Learning, Career Services, North Carolina Agricultural & Technical State University

      Pamela Basheer currently is the assistant director for experiential learning in the Office of Career Services at North Carolina Agricultural & Technical State University (N.C. A&T). She has about 20 years of experience in higher education with a specialty in the areas of career and professional development, employer relations and student development. Areas of competencies within Career Services include but not limited to Training and Development, Marketing, Relationship Building, Creating Policies and Procedures, Assessment Administration, Data Analysis, Personnel Management, Strategic Planning, and Project Management.

      She holds a Master of Science degree in Counseling and Bachelor of Science in Education both received from North Carolina A&T State University. In addition to her experience, she serves on the Board of Visitors for N.C. A&T. She is also a NACE coaching faculty member, a certified True Color and Business Professional Etiquette facilitator.

      Fred Burke

      Fred Burke, Director, Graduate Center Management Center, Baruch College – Zicklin School of Business

      Fred Burke has 20 years of experience in higher-education career services. Currently, he is the director of the graduate career management center in The Zicklin School of Business at Baruch College, part of CUNY (City University of New York). Burke is the former executive director of The Career Center at Hofstra University, and the former associate director of career development at Vassar College. Before his time at Vassar, Fred worked in human resources, where he managed the college recruitment for Westfield Companies of Cleveland, Ohio. Burke began his career in the Career Planning and Placement Office at Miami University in Oxford Ohio, where he worked as an assistant director and career counselor.

      Burke earned his B.A. in public communications from the College of Saint Rose in Albany, NY and his master’s in professional studies in humanistic education from the State University of New York at New Paltz. He joined the NACE Career Coaching Faculty in January 2016.

      Meg Flournoy

      Meg Flournoy, Sector Director, Duke University - The Fuqua School of Business

      Meg Flournoy is Sector Director, Global and Health, for the Career Management Center at The Fuqua School of Business at Duke University. Meg is an experienced career services professional providing guidance to graduate business students and alumni from The Fuqua School of Business at Duke University interested in general management and global opportunities. She has experience with global career business development, the healthcare industry, coaching, and advising.

      Meg developed coaching skills through positions at the University of Maryland, University College, Muhlenberg College, and Lafayette College. Over the past 15 years, she has worked with undergraduate liberal arts students, engineering students, and evening graduate school students. She has also worked with divisions of companies on the topics of staff development, self-assessment, and team building.

      Meg holds a master's degree in counseling psychology from Lehigh University, and a bachelor's degree in political science from Susquehanna University.  She is past president of the Susquehanna University alumni association.

      Lori Trahan

      Lori Trahan, Division of Enrollment Services; Kennesaw State University

      Lori Trahan has worked in Career Services at Kennesaw State University since October 1998. Prior to that, she was at Southern Illinois University Edwardsville and Northwestern State University, also in Career Services. She holds a PhD in Counselor Education and Student Personnel at the University of Georgia. Lori has served in several leadership roles in the Georgia Association of Colleges and Employers, including serving as President during the 40th anniversary year of the association. In her spare time, she enjoys doing volunteer work, including animal rescue and disaster mitigation planning.

      Heather Maietta

      Heather Maietta, Associate Professor, Career in Progress

      Heather Maietta is the National Director of Training and Talent for reacHIRE, a talent solution for companies supporting the career re-entry of mid-career professionals. Prior to this, she worked in the training, development, and strategy function in Higher Education for over 15 years, most recently at Merrimack College as Associate Vice-President of Career and Corporate Engagement. Heather is the owner of Career in Progress, a private career and professional development coaching business for all ages and stages. Heather is also a NACE Coaching Faculty member and a Career Development Facilitator instructor.  

    • Certification Credits

      Continuing Education Clock Hours:

      BCC – 30 clock hours
      ICF – 30 clock hours


      Knowledge Assessment: Knowledge Assessment: Upon successful completion and participation in the NACE Career Coaching Institute, named registrants who wish to receive a certificate of completion will be provided instructions to complete the online NACE Career Coaching Institute Knowledge Assessment. The assessment consists of 100 multiple-choice and true/false questions.

      Attendees scoring an 88 percent or better on the assessment will receive the NACE Career Coaching Institute Certificate of Completion. Successful completion of the workshop and obtaining the certificate of completion can be used (30 hours) to meet the training requirements for the Board Certified Coach credential offered through the Center for Credentialing and Education.



    • Frequently Asked Questions

      Where can I locate prework?
      Where can I find additional information about the Board Certified Coach (BCC) credential?
      What should I wear to an event?
      I cannot attend, but my colleague can. What do I do?
      I need to cancel my registration. Can I get my money back?
      I need a copy of my invoice/confirmation.
      What meals are included in my registration?
      As a NACE member, do I save any money on my registration?
      My boss is a NACE member. Can I attend at the member rate, too?

      Where can I locate prework?
      To view the prework, your receipt, and your confirmation, use the "I'd Like To" option next to the Career Coaching Institute listing in MyNACE > Events.

      Where can I find additional information about the Board Certified Coach (BCC) credential?
      The Board Certified Coach (BCC) is offered through the Center for Credentialing and Education. Information related to the BCC can be found here.

      What should I wear to an event?
      NACE events are set in a relaxed, professional atmosphere. Attire is business casual. Meeting room temperatures can be cool and the climate may vary; wear layered clothing for comfort.

      I cannot attend, but my colleague can. What do I do?
      Before September 1, 2020, you can transfer your registration to a colleague by following these steps:
      Substitution Policy Details

      • Submit your request in writing to by September 1, 2020. Include your registration confirmation with your written request.
      • Only one transfer is allowed per original registration.

      Due to required pre-work that all program participants must complete, no substitution requests will be accepted after September 1, 2020. (Please note: NACE reserves the right to deny substitution requests.)

      I need to cancel my registration. Can I get my money back?
      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.

      Cancellation Policy Details

      • Cancellation requests received before September 1, 2020, will receive a full refund, less a $35 administration fee.
      • Cancellation requests received after September 1, 2020, will not be eligible for a refund. This includes on-site "no shows."

      I need a copy of my invoice/confirmation.
      If you need copy of your invoice or confirmation, please see your MyNACE account or contact our professional development team at

      What meals are included in my registration?
      Breakfast and lunch are included Monday through Friday. Remaining dinners are on your own.

      As a NACE member, do I save any money on my registration?
      Yes—this is a key benefit of membership, and NACE members enjoy steep discounts on events. For the CCI, depending on which accommodation option you have selected, your membership has saved you up to $550 off the regular price.

      My boss is a NACE member. Can I attend at the member rate, too?
      You must have your own membership to receive the member rate. For details about membership, see our website.


    For questions about payment or registration, contact