Inspired by the #1 Wall Street Journal bestseller, "Building a Story Brand" by Donald Miller, the Carnegie Mellon University Career & Professional Development Center has been leading the way with employer experience by implementing the story brand script framework and positioning employers as the heroes of their own recruiting story. Attending this session will give career center staff an advantage to not only attract employers but also to retain them by helping conquer the obstacles that keep them from success.
The session is centered around understanding employers' recruiting needs through their external, internal, and philosophical problems. Presenters plan to engage participants throughout the presentation and challenge them to think about the challenges their employer population face and how they can provide the support needed to close the story loop.
Following this program, you will be able to:
Registration includes three-month, post-event access to the webinar archive.
To view the presentation, supplemental materials, attendee list, your receipt, and your confirmation, use the "I’d Like To" option next to the Employer Relations Strategy: Building a Successful Story Brand listing in MyNACE > Events. Remember to download your copy of the presentation deck (available one to two days prior to the webinar). A video archive will be available there as well within five (5) business days of the webinar's completion.
To see the NACE cancellation policy, please visit our FAQ page.
This webinar will be recorded.
During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.
Jeff Jeffries, Director, Employer Relations, Carnegie Mellon University - Career and Professional Development Center
Visit the professional development FAQ page, or contact the NACE Education & Events Team via e-mail or phone, 610.625.1026.
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