• Tech Talk: Consider the Value of Online Videos

    Spotlight for Career Services Professionals
    April 16, 2014

    by Megan Wolleben

    Megan WollebenIf a picture is worth a thousand words, what is a video worth? Gold it seems these days. Recent data from ByteMobile shows that “Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.”

    In addition, an October 2013 report by Pew Research Center's Internet & American Life Project found that not only does online video consumption continue to grow, but the most likely group to watch videos online are college-educated people between 18 and 29 years old. Furthermore, the most popular videos watched include comedy, education, and how-to.

    It seems to me that career centers are in the sweet spot for these stats; we’ve got the most likely group to watch videos online and our material can easily hit the most popular topics. One thing we don’t always have is time and resources, so here are a few easy ways you can incorporate video into your offerings:

    • Vine (https://vine.co/)—Create and share short, looping videos of six seconds or less. Vine allows you to film short, separate instances that can be linked. Videos you post to Vine appear on your Vine profile and can also be shared to Twitter or Facebook. Ideas for Vine videos include event promotion (i.e: image of event, time, and place) and quick how-tos (like tying a tie or shaking hands).
    • Instagram (http://instagram.com/#)—Using Instagram’s record option allows you to take longer video, and stop and start at different points. In the end, however, you can only post up to 15 seconds of video to your profile. Filters are also available for your video and when you post a video, you are able to select a cover image so your videos can double as great pictures even when they’re not playing. Ideas for Instagram videos include student stories (internship and postgraduate plans), tips, and how-tos.
    • Tout (www.tout.com/)—Similar to Instagram, you can post 15-second videos to Tout, but you only get one full take—no edits, no stopping, no cutting. If the subject messes up, you can delete the Tout and re-record, but you have to start from the beginning. This may require some practice runs and a few takes, but it’s still easy and doable. Tout also allows you to share across different platforms, including on LinkedIn, and I’ve found that you can also easily post these videos to Pinterest. Ideas for Tout videos include alumni advice/tips when on campus for career fairs or interviews; student advice tips.

    If you want something with a bit more depth, but don't have the time to film one (and honestly, who does?) look into your current career center subscriptions, for instance The Vault, which has a video section that you can pull from (and/or point your students to). Some services give you the option to share via various social media or grab the url.

    I can’t wait to start using video more myself, and see ways career centers and employers start using it as well! Happy recording.

    Megan Wolleben is assistant director at the Bucknell University Career Development Center.