• Employers Target Minority-Serving Schools, Student Organizations for Diversity Recruiting

    Spotlight for Recruiting Professionals
    July 24, 2013

    What do employers with diversity programs do to identify and recruit minority talent? The vast majority—79 percent—target schools that serve predominantly minority populations for diversity recruiting, according to results of NACE’s 2012 Recruiting Benchmarks Survey. 

    Eighty percent of respondents with a diversity recruiting program had a historically black college or university (HBCU) on its target school list. (See Figure 1.) The second most popular source were Hispanic Serving Institutions (HSIs), with 35 percent of respondents targeting these institutions.

    Employers with diversity programs also report working with minority-focused student groups—such as the National Society of Black Engineers, the Hispanic Scholarship Fund, and the Society of Women Engineers—on campuses.

    Figure 1: Targets for diversity recruiting

      Source of Diversity Recruiting 

      % of Respondents  





     Tribal Colleges 




     Women Only 




    Source: 2012 Recruiting Benchmarks Survey, National Association of Colleges and Employers 

    For directories of minority institutions and minority associations, see http://www.naceweb.org/knowledge/diversity-resources.aspx.

    NACE’s 2012 Recruiting Benchmarks Survey was conducted June 15 through August 15, 2012; 242 employer-member organizations took part. Read the executive summary here.