by Sue Keever WattsSpotlight for Recruiting ProfessionalsSeptember 18, 2013
It's week four of college football, classes have begun, and
campus recruiting is officially under way. By now, most of you have
set your goals, established metrics, determined your strategy, and
brought together your campus recruiting teams for a kick-off
meeting. Like any other season opener, we feel a sense of
anticipation, excitement, and energy. And, following every new
beginning, there's the dreaded middle. The middle is the most
critical part of the journey, and yet it receives the least
I encourage you to take the time, now, to motivate your team.
The best way to do that is to be very intentional in your
communication. Look for little ways to keep the momentum going,
offer words of inspiration and gratitude, and remind the team where
you're headed. The following is a sample of a tactical
communications plan that I created for a large employer:
Call to Action
Remember what we did well last year (tips) and remember what we
want to accomplish this year (goals).
Capture stories and anecdotes, and send them to me.
Here's what we learned at our career fair (tips and competitive
Share any insights you have about career fairs, information
sessions, campus events, etc.
Package (note with gum, candy, etc.)
Thank you for your hard work. We're halfway there.
Keep the momentum going.
Spotlight on early successes (highlight team or team member that
has shared insights so far).
Let us know what's happening on your campus.
Text to team
I appreciate your hard work.
The end is in sight. Keep up the good work.
College recruiting is important to our business. Thank you for
helping us build a strong organization.
Please serve on a campus team again next year.
It's my experience that the little things are what truly matter
to people. Participating on a campus team is time consuming and
it's rare that an employee's workload is reduced to accommodate the
extra hours. But, when you make people feel like part of something
significant and acknowledge their contributions, then it's worth the journey. The heart of
recruiting involves keeping an eye on the end result, but never
forgetting that the most important part is in the middle.
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