Spotlight for Recruiting ProfessionalsDecember 11, 2013
by Sue Keever Watts
I recently served as interim global events manager for a large corporation and attended conferences all over the world. It was a fascinating experience and what struck me was how many qualified students were in attendance. Many of them had been sent by a company they had interned with or had received a scholarship from a student organization so that they could attend. And, the overwhelming majority were highly qualified, diverse students with undergraduate degrees, master’s, or Ph.Ds. They were all interested in finding a job.
Organizations spend millions of dollars each year at industry conferences. If yours is already planning to set up a booth, I strongly suggest that you consider sending a few university relations team members to staff it. Here’s why:
Why industry events?
Ways to participate:
Why should your organization consider you consider sending university relations team members to staff your booth at an industry conference? The heart of recruiting lies in creating a strategy that balances tried and true recruiting methods with less-traditional techniques.
Sue Keever Watts is founder and president of the Keever Group.
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