National Association of Colleges and Employers
mobile menu
  • A Strategic Approach to Employer Engagement

  • Summary

    Have you assessed your current employer outreach strategy lately? Would you like to improve and enhance your prioritization method for increased efficiency maximizing your reach?

    Join Jennie Marchal, from the Career Center at Vanderbilt University, to explore an employer outreach model to create a stronger target list to elevate your team and develop more intentional employer partnerships. Using an easily customizable model, participants will identify and assess partnerships, prioritize outreach strategy, and execute successfully. This process is useful for all centers regardless of location, size of team, or type of school.

    Following this program, you will be able to:

    • Assess current and potential employer partners;
    • Analyze impact and longevity of collaborative relationships;
    • Create a tier system to prioritize employer engagement and outreach efforts; and
    • Use an innovative employer outreach model to leverage institutional outcomes.


    Jennie Marchal, Associate Director, Career Center, Vanderbilt University

    Visit the FAQ page or contact NACE Professional Development at, 610.625.1026.