Everyone has a personal brand, whether they consciously manage it or not. Now, more than ever, it is critical for each professional to intentionally design a concise and compelling way to communicate who they are and what they have to offer to their target audience. This interactive presentation will walk through self-reflection exercises and communication strategies on all four fronts of your personal brand: in person, in writing, online, and in memory.
Following this program, you will be able to:
- Distinguish the importance of intentionally designing, managing, and communicating one's personal brand for target audiences;
- Articulate one’s traits, strengths, passions, values, goals, and personal mission statement; and
- Recognize how to consistently manage one’s brand in person, in writing, online, and in memory.