April 12, 2019 | By NACE Staff
TAGS: best practices, recruiting methods, branding and marketing, recruiting, spotlight
Spotlight for Recruiting Professionals
Career fairs are a valued method of recruiting students for internships and full-time positions. Hiring organizations send groups of employees to college campuses to market their companies to students and find candidates.
So, how many representatives and recruiters does it take to engage students during a career fair? Although it appears that four people is the magic number, the final headcount depends on the answers to several questions.
An employer asked the NACE Community for information on the ideal number of company representatives at the career fair table. This recruiter typically brought six people—someone from each of five different departments and a talent acquisition specialist. At a busy career fair, that number might be perfect, but at a slow career fair, it’s wasted time and talent. And, the employer asked, “How do you prioritize who gets to go when there is more interest than spots to fill?”
Colleagues responded with more questions the organization should consider when putting a recruiting team together and offered advice. One employer services specialist says employers should determine:
At a career fair with only 100 eligible students, you probably don’t need a team of six; two or three should be plenty. If you have 500 students and 10 opportunities, you might want to bring a larger team.
Another consideration comes when your company doesn’t have immediate brand recognition and will be competing with dozens of other companies. How will you set yourself apart from the competition?
A university relations manager who typically finds four reps at a career fair a good number—but has taken 10 engineers to a career fair where all were busy throughout the event—says it depends on the size of the program being hired for and previous experience at each school. He asked more questions:
One university allows four individuals at an organization’s booth, but employers can purchase a second booth if they feel they need more people and space. And at another university, where space is at a premium, only four representatives are welcome at each booth. Because of space limitations, this school sells half tables (two reps).
One company offers a spot on the recruiting team to each recruiting committee. These representatives are already trained to speak about the day-to-day work. Any remaining openings are filled by hiring leaders or recent graduates.
Other tips for career fairs and on-campus recruiting offered in this discussion include:
Join the discussion about the number of recruiters to send to career fairs in the NACE Community.
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