November 14, 2018 | By NACE Staff
TAGS: best practices, recruiting methods, branding and marketing, operations, nace insights
Spotlight for Recruiting Professionals
When it comes to working with colleges and universities, university relations and recruiting (URR) functions should strive to develop and nurture relationships that are strong and sustainable to maximize the partnership for both parties.
“Yes, organizations need to have relationships with career services, but not just among their university recruiting professionals,” says Chris Carlson, director of talent acquisition and diversity for the Tennessee Valley Authority.
“To get the most out of these relationships, your leaders should participate on industry advisory boards, and have relationships with professors and students within individual academic departments in which the organization has interest. You want to build sustainable relationships beyond just URR.”
Carlson stresses the word “sustainable.” Why is this important? In part because recruiters come and go, and the turnover can cause problems for an organization.
“Too often, one or two individuals from URR do it all themselves, but you don’t build sustainable relationships that way,” he explains. “Organizations need to understand the power of relationships and their brand. You don’t want to connect your brand to one or two individuals because if they leave the organization or aren’t responding to the school, the relationship is damaged. A brand has to be an all-inclusive endeavor.”
Within the organization itself, URR should keep its partners informed and engaged. How can it do this? Carlson offers several suggestions:
“Finally, it’s very important that your URR team keeps its word and does what it says it’s going to do,” Carlson advises. “Being genuine and transparent about your brand and company are critical elements of effective relationship management, both within and outside of your organization.”
Chris Carlson will present about relationship management during NACE’s Recruiter Leadership Institute, which will be held on January 10 and 11, 2019, in Dallas, Texas. Click here for more information and to register.
Percent of institutions conducting First-Destination Surveys
Median number of professional staff
Percent of career centers with employer partnership programs
Percent of staff time spent student-facing
2021-22 Career Services Benchmarks Survey